Terms of Service

01The short version

02The agreement

These Terms of Service ("Terms") are a binding agreement between you and Ad Radar ("Ad Radar", "we", "us", "our") covering the website at ad-radar.dev, the web app at app.ad-radar.dev, the API, the MCP server, the Chrome extension and any related services (together, the "Service"). Our Privacy Policy explains how we handle personal information and is part of these Terms.

By creating an account, subscribing or using the Service, you agree to these Terms. If you use the Service on behalf of a company or other organization, you confirm that you have authority to accept these Terms for it, and "you" includes that organization. You must be at least 18 years old. The Service is designed for business and professional use.

03The Service

Ad Radar collects publicly available ads from the Meta Ad Library and adds its own analysis: winner scores, spend estimates, tags, transcripts and hook breakdowns. Members can search and filter ads, organize them in boards, share boards with a link, track brands of their choice, get winner alerts in the App, and access the data through the API, the MCP server and the Chrome extension. Features may differ over time, as described in Changes to the Service.

04Accounts and sign-in

You sign in with a link we send to your email address, so the security of your account depends on the security of your email inbox. Give us accurate information, keep your email account secure, and don't share sign-in links. You're responsible for activity that happens under your account and your tokens. Tell us promptly at hello@ad-radar.dev if you think your account has been accessed without permission.

05Plans, billing and renewal

• Plans and prices. Ad Radar has two plans, Membership and Agency. What each plan includes, its price and its billing period are shown on our pricing page or in the App, and at checkout before you pay. At the time of this update, Membership costs US $49 every 4 weeks (a launch price, instead of the regular US $99) and Agency costs US $199 every 4 weeks.
• Free trial. We may offer Membership with a 7-day free trial. A payment method is required to start it, and nothing is charged during the trial. Unless you cancel before the trial ends, it converts automatically into a paid Membership: we charge US $49 when the 7 days end and then every 4 weeks after that, under the renewal terms below. You can cancel during the trial from Settings → Billing in the App and you won't be charged. During the trial, some daily usage limits are lower than on the paid plan (records returned through the API and MCP server, AI briefs, landing page rebuilds and semantic searches); full limits apply as soon as your paid Membership starts, and you can start it early at any time from Settings → Billing, in which case we charge US $49 right away. Trials are limited to one per customer. If a trial is used to abuse the Service, for example through repeat sign-ups with the same card or a prepaid or disposable payment method or email, we may decline it or end it at checkout, in which case your paid Membership starts immediately and we charge US $49 right away. The Agency plan has no free trial.
• Automatic renewal. Your paid subscription starts when your first payment goes through (after a free trial, that's when the trial ends) and renews automatically every 4 weeks (about 13 times a year) at the price then in effect for your subscription. By subscribing, you authorize us, through our payment processor Stripe, to charge your payment method at the start of each period until you cancel.
• Promotional prices. If you subscribed at a promotional or launch price, that price stays in effect for your subscription until we tell you otherwise under the next point.
• Price changes. We may change the price of a plan. We'll email you at least 14 days before a new price applies to your subscription, and it will apply from your next renewal after that notice. If you don't agree, you can cancel before the renewal.
• Changing plans. If you move from Membership to Agency, the change applies right away and we charge the prorated difference for the rest of your current 4-week period at that moment. If you move from Agency to Membership, the change applies at the end of the current period: you keep Agency until then, and there is no refund for the remaining days.
• Taxes. Prices don't include taxes unless stated. You're responsible for applicable sales, use or similar taxes, which may be added at checkout.
• Failed payments. If a payment fails, we or Stripe may retry it. If it still can't be collected, we may suspend or end your access until the balance is paid.
• Payments. Payments are processed by Stripe and are subject to Stripe's terms. We don't store your full card details.

06Cancellation and refunds

Cancel anytime. You can cancel your subscription at any time from the billing portal in your Ad Radar account, without contacting us. Cancellation takes effect at the end of the current 4-week period: you keep access until then and you won't be charged again.

No refunds. All payments are final and non-refundable. We don't give refunds or credits for partial periods, unused seats or features, or periods in which you didn't use the Service, except where a refund is required by applicable law. If you think you were charged by mistake, write to hello@ad-radar.dev and we'll look into it.

07Seats and fair use

• Seats. Each subscription includes one workspace. Membership includes one seat and Agency includes five seats, in both cases including the account owner's. A seat is for one named person; don't share a seat or its sign-in between people. On both plans you can add extra seats at US $15 per seat every 4 weeks, billed with your subscription under the renewal terms in Plans, billing and renewal.
• Workspace owner. The account owner controls the workspace, can invite and remove members, and is responsible for their use of the Service. Removing a member ends their access to the workspace.
• Plan limits. Some features have limits, such as the number of custom brands you can track, client spaces, alerts, saves and API requests, and some features, such as the client portal for guests and white-label share links, are included only in Agency. Current limits are shown in the App. We may adjust them, and we'll give notice before reducing a limit in a way that materially affects you.
• Fair use. The Service is priced for normal use by the people on your seats, each researching ads for their own work. Daily usage limits apply to each person, as described in Usage limits and monitoring. We may throttle, limit or suspend usage that is automated beyond the documented API, far above normal patterns, or that degrades the Service for others.

08API, MCP and tokens

• Personal tokens. Access to the API, the MCP server and the Chrome extension uses personal tokens you create in Settings → API. Treat tokens like passwords: keep them secret, don't put them in public code, and revoke any token you think has been exposed. You're responsible for all activity carried out with your tokens.
• Rate limits. The API and the MCP server are subject to rate limits and quotas, which we may set and change to protect the Service. Don't try to get around them, for example by rotating tokens or accounts.
• Permitted use. You may use the API and the MCP server to work with Ad Radar data inside your own tools, scripts and AI assistants for your internal business purposes. The restrictions in Acceptable use apply to everything you do through them.
• AI assistants and other tools. When you connect a third-party AI assistant or tool, it acts on your behalf and under its own terms. You're responsible for what it does with your token and with the data it retrieves.
• Changes. We may change, version or retire API endpoints and MCP tools. We'll try to give reasonable notice of changes that break existing integrations.

09The Chrome extension

The Chrome extension adds a Save button to the Meta Ad Library so you can save ads to your boards. It requires an active subscription. You're responsible for complying with Meta's terms when you use the Ad Library. When you save an ad that is not yet in Ad Radar, we keep it privately in your workspace and analyze it for you; your boards stay private to your workspace. Our Privacy Policy explains exactly what the extension reads and stores.

10Acceptable use

You agree not to, and not to help or allow anyone else to:

• scrape, crawl, spider or bulk download the Service or its data, or access it by automated means other than the documented API and MCP server within their limits;
• download, export, copy or cache ads, spend estimates, scores, tags, transcripts, analyses, videos or images in bulk, or systematically page through the library, beyond what one person reasonably needs for their own research;
• sell, resell, rent, sublicense or otherwise commercialize access to the Service or to its data, or offer it as part of a data product or service;
• redistribute Ad Radar data in bulk, publish it as a dataset, or copy substantial parts of our database, scores, tags or transcripts;
• use the Service or its data to build, train, benchmark or improve a product, dataset or model, including an AI model or an ad library, that competes with or substitutes for Ad Radar;
• share accounts or sign-in links, or give people outside your seats access to the App (share links for individual boards, and guests you invite to a client portal on plans that include it, are fine);
• copy, modify, reverse engineer or decompile the Service, except where the law expressly allows it despite this restriction;
• probe, scan or test the vulnerability of the Service, bypass security or access controls, or interfere with its operation;
• get around or try to get around usage limits, rate limits, quotas or our monitoring, for example by spreading activity across several accounts or tokens;
• remove, alter or obscure the identifying elements described below;
• use the Service to infringe anyone's intellectual property, privacy or publicity rights, to harass advertisers or the people who appear in ads, or for any unlawful, deceptive or fraudulent purpose;
• upload malware or content that you don't have the right to share.

Sharing individual ads, boards and findings with your colleagues and clients as part of your normal work is allowed.

Usage limits and monitoring

The App, the API and the MCP server have daily usage limits for each person, for example on how many pages, ad details, exports, videos and API records can be accessed. They're set well above what a person researching ads by hand needs, and we may change them. To protect the Service and the people who pay for it, we monitor how it's used, including for signs of automated or bulk access.

If we detect automated or bulk access, or another breach of this section, we may slow down or pause access, turn off exports and API access, revoke tokens, or suspend or terminate the account. Slowdowns and pauses can happen automatically and right away. Before suspending or terminating an account we'll contact you where we reasonably can, unless the access is clearly automated or the data is being redistributed. Fees paid for the period in which the breach occurred are not refunded.

Identifying elements

The data we deliver to each account may contain identifying elements that are unique to that account, such as distinctive text, markers or records. They let us trace data found outside the Service back to the account it came from, and they don't change what the data is useful for in normal research. If data containing elements unique to your account turns up outside the Service, we may treat that as evidence that it was obtained through your account.

If data is misused

If you obtain or use data in breach of this section, you must stop using it and delete it, together with every copy you made or shared, as soon as we ask. Misuse of our data causes harm that is hard to measure, so in addition to any other remedy we may seek an injunction, recover our reasonable costs of enforcement, including attorneys' fees, and claim the subscription fees that would have applied to every person and account that actually used the data.

11Public ad data and third-party creatives

The ads shown in Ad Radar were published by third-party advertisers and are made publicly available in the Meta Ad Library. The ads, their images, videos, copy, music, logos and trademarks belong to their respective owners. Ad Radar does not own them and does not give you any license to them. We provide access to this public information together with our own analysis, for research, competitive analysis and creative inspiration.

You're responsible for how you use what you find in Ad Radar. In particular:

• Study the structure, angle, hook or format of an ad, then create your own work. Don't reproduce, republish or run another advertiser's creative, or make copies or close imitations that infringe their copyright or trademark rights.
• Don't use another company's name, logo or trademarks in a way that suggests a connection that doesn't exist or confuses customers.
• Make sure the ads you create comply with the law and with the policies of the platforms you advertise on.

If you believe that material shown in Ad Radar infringes your rights, email hello@ad-radar.dev with a description of the material, where it appears in the Service, your contact details, and a statement that you're the owner or authorized to act for the owner. We'll review the request and remove or disable access to the material where appropriate.

12Our content and your content

• Ours. The Service, its software and design, and our analysis (scores, spend estimates, tags, transcripts, breakdowns and the way our database is compiled) belong to Ad Radar and are protected by intellectual property laws. While your subscription is active, we give you a limited, non-exclusive, non-transferable, revocable license to use them for your internal business purposes under these Terms.
• Yours. You keep ownership of the content you create in the Service, such as board names, notes and the briefs you write. You grant us a license to host, store, process and display it only as needed to provide and improve the Service for you.
• What you make. Briefs, scripts and ads you create after using Ad Radar are yours, subject to the rights of third parties described in Public ad data and third-party creatives.
• Feedback. If you send us ideas or suggestions, we may use them without any obligation to you.

13Estimates and AI output

Spend estimates, winner scores, awareness levels, tags, transcripts and other analysis in Ad Radar are estimates and interpretations, produced by models and automated systems from public signals. They may be incomplete or wrong. They are not statements of fact about any advertiser's spend, results or business, and they are not financial, legal or business advice. Use them to compare ads and find patterns, and use your own judgment before relying on them. AI-generated output, including swipe prompts and anything an AI assistant produces with Ad Radar data, can contain errors, and you're responsible for reviewing it before you use it.

Briefs and your ads. Briefs, hooks, scripts and any other content you create with Ad Radar are drafts for you to edit. You decide what goes into your ads, and you're solely responsible for them: every claim about your product, its substantiation, any required disclosures, and compliance with the laws and platform policies that apply to your advertising, such as FTC and FDA rules and Meta's advertising standards. Ad Radar doesn't review or approve your ads or your claims, and isn't the advertiser of anything you publish.

14Third-party services

The Service depends on, and links to, services we don't control, such as the Meta Ad Library, Stripe, and the AI assistants you choose to connect. Their terms and policies govern your use of them, and we're not responsible for them. The availability and completeness of public ad data depend on Meta; if Meta changes or restricts the Ad Library, some data or features may become unavailable.

15Changes to the Service

We're constantly improving Ad Radar, so we may add, change or remove features, brands tracked and data sources over time. Features marked as beta or preview are offered as they are and may change or be withdrawn. If we remove a core part of the Service in a way that materially reduces what you paid for, we'll tell you in advance, and you can cancel before your next renewal.

16No warranty

To the fullest extent permitted by law, the Service and all data, estimates and analysis are provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including any warranties of merchantability, fitness for a particular purpose, title, non-infringement and accuracy. We don't warrant that the Service will be uninterrupted, secure or error-free, that data will be complete or current, or that using the Service will produce any particular result.

17Limitation of liability

To the fullest extent permitted by law, Ad Radar will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, data, goodwill or business opportunity, arising out of or relating to these Terms or the Service, even if we were told such damages were possible.

To the fullest extent permitted by law, Ad Radar's total liability for all claims arising out of or relating to these Terms or the Service is limited to the greater of (a) the amounts you paid us for the Service in the 12 months before the event giving rise to the claim, or (b) US $100.

Some jurisdictions don't allow certain of these exclusions or limits, so they apply to you only to the extent the law allows. Nothing in these Terms limits rights you have that can't be waived by contract.

18Indemnification

You'll defend, indemnify and hold harmless Ad Radar from claims, damages, losses and expenses (including reasonable legal fees) brought by third parties that arise from your use of the Service in violation of these Terms, your content, or ads and materials you create or run, including any claim that they infringe someone's intellectual property or other rights.

19Suspension and termination

You can stop using the Service and cancel at any time, as described in Cancellation and refunds. We may suspend or end your access, with notice where reasonably possible, if you materially breach these Terms (including the acceptable use rules and the automated or bulk access described in Usage limits and monitoring), fail to pay, create risk or legal exposure for us or other users, or if we stop offering the Service. If we end the Service for reasons other than your breach, we'll refund the unused part of your current prepaid period. If we suspend or end your access because of your breach, there is no refund. When your access ends, your right to use the Service stops; the sections that by their nature should continue (including ownership, the rules on data obtained from the Service, public ad data, estimates, no warranty, limitation of liability, indemnification and governing law) survive.

20Changes to these terms

We may update these Terms. We'll post the new version on this page and update the date at the top, and for material changes we'll email you or notify you in the App at least 14 days before they take effect. If you keep using the Service after the changes take effect, you accept them. If you don't agree, cancel before they take effect. Price changes follow the notice rules in Plans, billing and renewal.

21Governing law and disputes

These Terms are governed by the laws of the State of Wyoming and applicable US federal law, without regard to conflict-of-law rules. Before filing a claim, you and we agree to try to resolve the dispute informally: write to hello@ad-radar.dev describing it, and we'll both try in good faith to settle it within 30 days. If we can't, any dispute arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts located in Wyoming, and you and we consent to their personal jurisdiction. Either of us may seek urgent injunctive relief in any competent court to protect intellectual property or confidential information.

22General

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us about the Service and replace any prior agreements on the same subject.
• Severability. If any part of these Terms is found unenforceable, the rest stays in effect, and the unenforceable part is applied to the greatest extent allowed.
• No waiver. If we don't enforce a provision, that doesn't mean we give up the right to enforce it later.
• Assignment. You may not transfer these Terms without our written consent. We may transfer them in connection with a merger, acquisition or sale of assets.
• Force majeure. We're not responsible for delays or failures caused by events beyond our reasonable control, including outages of third-party services and changes to platforms we depend on.
• Notices. We'll send notices to the email address on your account. You can send notices to hello@ad-radar.dev.
• Export and sanctions. You may not use the Service in violation of US export control or sanctions laws.
• Independent parties. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship.

23Contact

Questions about these Terms, billing or the Service go to the general address. Privacy requests go to the privacy one.