The short answer
Ad Radar tracks 23 winning Meta ads from Earth Breeze, with an estimated $8.7M in total spend and a median of $215K per ad. 96% are video, the most common opener is Offer-First Opener and the most common angle is Root Cause.
This page breaks down the Earth Breeze Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 23 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
23
winning Meta ads
$8.7M
total estimated spend
$215K
median estimated spend per ad
129 days
median time live
What Earth Breeze’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Earth Breeze stands out in a few ways. 9 of 23 tagged ads are written for Product-Aware buyers, against 6% of the board. The opener it uses most is Offer-First Opener (6 of 22 tagged ads), against 10% of the board. 96% of its winning ads are video, against 81% of the board, so it relies on video more than most brands.
Top Earth Breeze Facebook ads by estimated spend
The 6 Earth Breeze ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Give me a minute and you'll stop using liquid laundry detergent forever.
- Est. spend
- $1M
- Days live
- 193
- Format
- Video, 117s
Headline: Change today
Hello? Hey Rebecca, this is John calling.
- Est. spend
- $883K
- Days live
- 226
- Format
- Video, 170s
Headline: The #1 detergent sheet in America 🇺🇸
Give me one minute and you'll never buy a laundry jug like this again.
- Est. spend
- $841K
- Days live
- 116
- Format
- Video, 94s
- Variants
- 2
Headline: What Clean Should Mean™
Listen up, folks. It's time you make a choice.
- Est. spend
- $827K
- Days live
- 114
- Format
- Video, 71s
Headline: America's #1 Laundry Detergent Sheet 🇺🇸
I basically got all of this for free from EarthBreeze because their 4-pack is 40% off right now, plus a bunch of free gifts like these fresh tabs, guaranteed to make your…
- Est. spend
- $585K
- Days live
- 486
- Format
- Video, 26s
Headline: OFFER: up to 40% off + FREE GIFTS! 🎉
Save up to 64% with 4 FREE gifts! 🔥
- Est. spend
- $559K
- Days live
- 134
- Format
- Image
- Variants
- 5
Formats, hooks, angles and awareness
How Earth Breeze’s 23 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 22 | 96% | 81% |
| Image | 1 | 4% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Offer-First Opener | 6 | 27% | 10% |
| First-Person Story | 4 | 18% | 18% |
| Problem/Benefit Opener | 4 | 18% | 30% |
| Specific-Number Opener | 4 | 18% | 17% |
| Bold Claim Opener | 1 | 5% | 0% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 14 | 70% | 45% |
| Systematic Breakdown | 5 | 25% | 25% |
| Accidental Discovery | 2 | 10% | 2% |
| Cautionary Tale | 2 | 10% | 7% |
| Insider / Whistleblower | 2 | 10% | 6% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Product-Aware | 9 | 39% | 6% |
| Most-Aware | 5 | 22% | 9% |
| Unaware | 5 | 22% | 38% |
| Problem-Aware | 2 | 9% | 24% |
| Solution-Aware | 2 | 9% | 23% |
Earth Breeze in the Facebook Ad Library
The Meta Ad Library lists every ad Earth Breeze is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Earth Breeze” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Cleaning Product Ads: Demos, Before/Afters and What Scales.
Brands similar to Earth Breeze
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.