In short
One page per brand for the 100 brands with the most estimated spend on the board, each with at least 5 winning Meta ads. Together they ran 1,271 winning ads. Each page lists the top ads with their opening line, format, days live and estimated spend, and how the brand's hooks, angles and awareness levels compare with the rest of the board.
These are Facebook ads by brand, taken from the Ad Radar board of 2,443 winning Meta ads from 749 brands. An ad is winning once its estimated spend passes $50K. To get a page here, a brand needs at least 5 winning ads, so one lucky ad doesn’t make a profile; the list is then ranked by the estimated spend behind those ads and cut at 100.
100
brands with a page
1,271
winning Meta ads between them
$674M
combined estimated spend
5+
winning ads per brand, at least
All 100 brands, ranked by estimated spend
Estimated spend is the total across the brand's winning ads on the board; the last column is the median per ad. Open a brand for its top ads and the full breakdown, or look one up in the competitor ad spend checker.
| Brand | Category | Winning ads | Est. spend | Median per ad |
|---|---|---|---|---|
| OneCompress | Health | 20 | $34M | $96K |
| Wuffes | Pets | 25 | $34M | $422K |
| Dog is Human | Pets | 63 | $32M | $221K |
| The Farmer's Dog | Pets | 27 | $29M | $567K |
| Misfits Market | Food & beverage | 5 | $27M | $665K |
| Nobl | Travel | 26 | $25M | $411K |
| Jones Road Beauty | Beauty | 7 | $17M | $3.4M |
| Resilia | Health | 45 | $17M | $202K |
| Omnipod | Health | 7 | $16M | $3.5M |
| Kitsch | Beauty | 28 | $14M | $198K |
| Active After 60 | Health | 20 | $14M | $282K |
| Factor | Food & beverage | 22 | $14M | $177K |
| DearPerson.Co | Apparel | 6 | $13M | $842K |
| True Classic | Apparel | 16 | $13M | $366K |
| Cellular Daily | Health | 17 | $13M | $473K |
| PetLab Co. | Pets | 21 | $12M | $354K |
| Vitality Extracts Essential Oils | Health | 28 | $12M | $203K |
| Emma | Health | 61 | $11M | $141K |
| Efficient Coach | Business & finance | 19 | $11M | $290K |
| Oats Overnight | Food & beverage | 8 | $11M | $632K |
| Mars Men | Health | 9 | $10M | $338K |
| TheraPet | Pets | 16 | $9.5M | $358K |
| Cherish These | Apparel | 15 | $9.4M | $228K |
| Black Girl Vitamins | Health | 22 | $9.3M | $315K |
| Your Health Journal | Apparel | 17 | $9M | $268K |
| Earth Breeze | Home | 23 | $8.7M | $215K |
| FurLife | Pets | 26 | $8M | $252K |
| Mama Bear Oasis | Health | 10 | $7.9M | $290K |
| FixionTools | Tools & DIY | 18 | $7.7M | $318K |
| Carpe | Beauty | 8 | $7.5M | $642K |
| Chef Preserve | Home | 9 | $6.8M | $662K |
| Stepprs | Health | 29 | $6.6M | $136K |
| Marlene's Pet Shop | Pets | 9 | $6.4M | $648K |
| So Yummy | Food & beverage | 10 | $6.2M | $239K |
| Efficient Therapist | Professional services | 5 | $5.7M | $346K |
| Luvura | Pets | 5 | $5.6M | $206K |
| Dr. Royal Rife's Healing Legacy | Health | 20 | $5.6M | $211K |
| Thrive Causemetics | Beauty | 18 | $5.6M | $228K |
| Senior Health Insider | Apparel | 14 | $5.6M | $317K |
| HIKE Footwear | Apparel | 16 | $5.1M | $206K |
| Fabula Coffee | Food & beverage | 5 | $5.1M | $682K |
| Uproot Clean | Pets | 18 | $4.9M | $221K |
| RYZE Superfoods | Food & beverage | 13 | $4.8M | $288K |
| Korean Beauty Insider | Beauty | 16 | $4.7M | $119K |
| Vibriance | Beauty | 13 | $4.7M | $100K |
| KittySpout | Pets | 9 | $4.6M | $343K |
| WINPRO Pet | Pets | 6 | $4.5M | $126K |
| Vet approved products | Pets | 18 | $4.5M | $170K |
| My Daily Defense | Health | 5 | $4.4M | $659K |
| Dr. Squatch | Beauty | 9 | $4M | $315K |
| LIVFRESH | Health | 10 | $3.8M | $284K |
| Melinda Maria Jewelry | Apparel | 5 | $3.8M | $309K |
| Primal Queen | Health | 17 | $3.8M | $215K |
| BedJet | Home | 7 | $3.8M | $489K |
| Ancient Roots | Health | 5 | $3.5M | $799K |
| Everyday Dose | Food & beverage | 9 | $3.5M | $281K |
| Humby Organics | Beauty | 8 | $3.4M | $369K |
| Merachfit.us | Health | 8 | $3.1M | $421K |
| Willis Judd | Health | 16 | $3.1M | $121K |
| Smart Dog Health | Pets | 8 | $3M | $283K |
| Today's Find | Pets | 9 | $3M | $189K |
| Spotminders | Travel | 7 | $3M | $249K |
| True Nutra Health | Health | 10 | $3M | $149K |
| Hume Health | Health | 19 | $2.9M | $99K |
| Quasi | Beauty | 12 | $2.7M | $138K |
| Pup Labs | Pets | 9 | $2.7M | $344K |
| Reactive Outdoor | Travel | 8 | $2.6M | $244K |
| Based Supplies | Beauty | 7 | $2.5M | $173K |
| Nuvetra | Beauty | 6 | $2.4M | $302K |
| BioRoot Labs | Health | 5 | $2.4M | $367K |
| InfiMaker | Toys & games | 5 | $2.3M | $254K |
| Koprez | Health | 9 | $2.3M | $120K |
| UndrDog Hemp | Apparel | 5 | $2.2M | $282K |
| Rosabella | Health | 15 | $2.2M | $134K |
| Anaconda Performance | Health | 7 | $2.2M | $289K |
| Whisker | Pets | 6 | $2.1M | $285K |
| Hematix - Hematite Bracelet | Health | 6 | $2.1M | $239K |
| Healthy Dog 24/7 | Pets | 6 | $2.1M | $317K |
| Serene Herbs | Health | 8 | $2M | $193K |
| BarkBox | Pets | 6 | $2M | $93K |
| TryElare | Health | 12 | $1.9M | $116K |
| Javvy | Food & beverage | 7 | $1.9M | $199K |
| ReliveX | Health | 7 | $1.9M | $186K |
| SpoiledChild | Beauty | 7 | $1.8M | $265K |
| Blissy | Beauty | 7 | $1.8M | $152K |
| Brello Health US | Health | 7 | $1.7M | $133K |
| Rhykin Pet Co | Pets | 8 | $1.7M | $168K |
| Inno Cleanse by Inno Supps | Health | 5 | $1.6M | $333K |
| Hygiene Hero | Beauty | 5 | $1.6M | $103K |
| Discover Weekly | Health | 5 | $1.6M | $147K |
| Essential Health Finds | Health | 5 | $1.5M | $165K |
| The Wellness Journal | Health | 8 | $1.4M | $170K |
| Vascular Wellness Report | Health | 7 | $1.3M | $189K |
| True Nutra Direct | Health | 6 | $1.3M | $228K |
| Prime Prometics | Beauty | 7 | $1.2M | $129K |
| Everyday Wellness Review | Health | 7 | $1.1M | $135K |
| Finally Feeling Like Me | Health | 6 | $995K | $166K |
| The Health Haven | Health | 5 | $908K | $172K |
| Dose | Health | 5 | $858K | $111K |
| Azure Boutique | Beauty | 5 | $820K | $168K |
How to read these brand pages
Every number comes from public Meta Ad Library ads that Ad Radar follows over time. Spend is always an estimate: it ranks ads well and can miss any single ad by a wide margin, so compare brands in the same category (11 categories here) rather than across them. The methodology explains how the board is built, and how to find winning Facebook ads shows how to use pages like these in a research routine.
Copy is printed exactly as it runs, in the original language. Brands whose ads aren’t in English are left out, and so are a few categories the board tracks but these pages don’t cover.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. How the board is built.