The short answer
Ad Radar tracks 16 winning Meta ads from Willis Judd, with an estimated $3.1M in total spend and a median of $121K per ad. 38% are video, the most common opener is First-Person Story and the most common angle is Story / Case Study.
This page breaks down the Willis Judd Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 16 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
16
winning Meta ads
$3.1M
total estimated spend
$121K
median estimated spend per ad
126 days
median time live
What Willis Judd’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Willis Judd stands out in a few ways. 7 of 16 tagged ads send the click to a listicle, against 5% of the board. The Story / Case Study angle shows up in 13 of 15 tagged ads, against 23% of the board. The opener it uses most is First-Person Story (9 of 16 tagged ads), against 18% of the board. 38% of its winning ads are video, against 81% of the board, so image ads carry more of the load than usual.
Top Willis Judd Facebook ads by estimated spend
The 6 Willis Judd ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Tingling in your hands... what's really going on?
- Est. spend
- $679K
- Days live
- 126
- Format
- Image
- Variants
- 7
I sat in my pickup watching my best friend's funeral procession go by.
- Est. spend
- $388K
- Days live
- 138
- Format
- Image
- Variants
- 3
I saw the change before he even said a word.
- Est. spend
- $285K
- Days live
- 159
- Format
- Image
Unlock Your Potential - Our Strongest Magnetic Bracelet
- Est. spend
- $265K
- Days live
- 149
- Format
- Image
- Variants
- 4
I sat in my pickup truck and watched my best friend's funeral procession ride past me, 42 motorcycles.
- Est. spend
- $251K
- Days live
- 86
- Format
- Video, 186s
Headline: Tingling in your hands... what's really going on?
I sat in my pickup watching my best friend's funeral procession pass by.
- Est. spend
- $237K
- Days live
- 125
- Format
- Image
- Variants
- 2
Formats, hooks, angles and awareness
How Willis Judd’s 16 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 6 | 38% | 81% |
| Image | 10 | 63% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 9 | 56% | 18% |
| Question Opener | 6 | 38% | 15% |
| Specific-Number Opener | 1 | 6% | 17% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 13 | 87% | 23% |
| Root Cause | 5 | 33% | 45% |
| Wrong Question | 2 | 13% | 14% |
| Systematic Breakdown | 1 | 7% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 12 | 75% | 38% |
| Problem-Aware | 3 | 19% | 24% |
| Product-Aware | 1 | 6% | 6% |
Willis Judd in the Facebook Ad Library
The Meta Ad Library lists every ad Willis Judd is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Willis Judd” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Joint Supplement Ads: The Hooks and Angles Behind the Winners.
Brands similar to Willis Judd
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.