The short answer
Ad Radar tracks 9 winning Meta ads from Mars Men, with an estimated $10M in total spend and a median of $338K per ad. 67% are video, the most common opener is Offer-First Opener and the most common angle is Root Cause.
This page breaks down the Mars Men Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 9 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
9
winning Meta ads
$10M
total estimated spend
$338K
median estimated spend per ad
161 days
median time live
What Mars Men’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Mars Men stands out in a few ways. 4 of 9 tagged ads send the click to a quiz, against 4% of the board. The opener it uses most is Offer-First Opener (3 of 9 tagged ads), against 10% of the board. 5 of 9 tagged ads are written for Problem-Aware buyers, against 24% of the board. The Root Cause angle shows up in 6 of 7 tagged ads, against 45% of the board.
Top Mars Men Facebook ads by estimated spend
The 6 Mars Men ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
My testosterone went from 298 to 847 without a single injection.
- Est. spend
- $6.9M
- Days live
- 162
- Format
- Video, 71s
Headline: Shop now
You're not ugly. You just have high cortisol.
- Est. spend
- $711K
- Days live
- 151
- Format
- Video, 50s
- Variants
- 4
Headline: Lower cortisol. Lose belly fat.
I almost started testosterone injections until I found this.
- Est. spend
- $665K
- Days live
- 389
- Format
- Video, 56s
- Variants
- 2
Headline: 50% Off + Free Gifts 🚀
Giving my husband Marsmen gone wrong.
- Est. spend
- $458K
- Days live
- 129
- Format
- Video, 33s
- Variants
- 3
Headline: Over 429,576 men are reclaiming their T
90-Day Guarantee Because We Know It Works.
- Est. spend
- $338K
- Days live
- 161
- Format
- Image
- Variants
- 9
Crush Cortisol. Free Your T.
- Est. spend
- $329K
- Days live
- 149
- Format
- Image
- Variants
- 6
Formats, hooks, angles and awareness
How Mars Men’s 9 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 6 | 67% | 81% |
| Image | 3 | 33% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Offer-First Opener | 3 | 33% | 10% |
| Problem/Benefit Opener | 3 | 33% | 30% |
| First-Person Story | 2 | 22% | 18% |
| Warning/Shock Opener | 1 | 11% | 7% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 6 | 86% | 45% |
| Expert Based | 1 | 14% | 15% |
| Insider / Whistleblower | 1 | 14% | 6% |
| Story / Case Study | 1 | 14% | 23% |
| Systematic Breakdown | 1 | 14% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 5 | 56% | 24% |
| Solution-Aware | 2 | 22% | 23% |
| Unaware | 2 | 22% | 38% |
Mars Men in the Facebook Ad Library
The Meta Ad Library lists every ad Mars Men is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Mars Men” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Men's Health Ads: Winning Examples and Patterns.
Brands similar to Mars Men
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.