The short answer
Ad Radar tracks 63 winning Meta ads from Dog is Human, with an estimated $32M in total spend and a median of $221K per ad. 86% are video, the most common opener is Specific-Number Opener and the most common angle is Root Cause.
This page breaks down the Dog is Human Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 63 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
63
winning Meta ads
$32M
total estimated spend
$221K
median estimated spend per ad
138 days
median time live
What Dog is Human’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Dog is Human stands out in a few ways. 28 of 49 tagged ads send the click to a quiz, against 4% of the board. The opener it uses most is Specific-Number Opener (24 of 63 tagged ads), against 17% of the board. 18 of 40 tagged ads are written for Solution-Aware buyers, against 23% of the board.
Top Dog is Human Facebook ads by estimated spend
The 6 Dog is Human ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Do you have an itchy dog who smells like corn chips?
- Est. spend
- $10M
- Days live
- 60
- Format
- Video, 46s
- Variants
- 3
Headline: Real results in just 1 tasty snack
This is what not to do if your dog has tear stains.
- Est. spend
- $2.1M
- Days live
- 212
- Format
- Video, 44s
- Variants
- 4
Headline: Proactive Dog Health, Backed by Science
I've been searching for a trail to follow again.
- Est. spend
- $1.9M
- Days live
- 142
- Format
- Video, 33s
- Variants
- 3
Headline: Proactive health for your dog, backed by science
Proactive Dog Health, Backed by Science
- Est. spend
- $862K
- Days live
- 128
- Format
- Image
- Variants
- 17
I will keep you safe if you stay.
- Est. spend
- $701K
- Days live
- 138
- Format
- Video, 36s
Headline: Proactive Health for Your Dog, Backed by Science
Daily Multivitamin for Dogs, Real Results
- Est. spend
- $666K
- Days live
- 137
- Format
- Image
- Variants
- 4
Formats, hooks, angles and awareness
How Dog is Human’s 63 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 54 | 86% | 81% |
| Image | 9 | 14% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 24 | 38% | 17% |
| Warning/Shock Opener | 19 | 30% | 7% |
| Problem/Benefit Opener | 11 | 17% | 30% |
| Authority Opens the Lesson | 9 | 14% | 2% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 15 | 42% | 45% |
| Expert Based | 12 | 33% | 15% |
| Story / Case Study | 11 | 31% | 23% |
| Systematic Breakdown | 8 | 22% | 25% |
| Cautionary Tale | 4 | 11% | 7% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Solution-Aware | 18 | 45% | 23% |
| Unaware | 9 | 23% | 38% |
| Product-Aware | 8 | 20% | 6% |
| Most-Aware | 3 | 8% | 9% |
| Problem-Aware | 2 | 5% | 24% |
Dog is Human in the Facebook Ad Library
The Meta Ad Library lists every ad Dog is Human is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Dog is Human” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to Dog is Human
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.