The short answer
Ad Radar tracks 21 winning Meta ads from PetLab Co., with an estimated $12M in total spend and a median of $354K per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Root Cause.
This page breaks down the PetLab Co. Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 21 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
21
winning Meta ads
$12M
total estimated spend
$354K
median estimated spend per ad
147 days
median time live
What PetLab Co.’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, PetLab Co. stands out in a few ways. 9 of 9 tagged ads send the click to a quiz, against 4% of the board. All 21 of its winning ads are video, against 81% of the board. 15 of 19 tagged ads are written for Unaware buyers, against 38% of the board. The opener it uses most is Problem/Benefit Opener (13 of 21 tagged ads), against 30% of the board.
Top PetLab Co. Facebook ads by estimated spend
The 6 PetLab Co. ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
This is a sign of yeast growth.
- Est. spend
- $2M
- Days live
- 587
- Format
- Video, 82s
Headline: Discover the probiotic treat that works quickly against yeast in dogs
Dog groomer shares brilliant hack to clean dog teeth without a toothbrush.
- Est. spend
- $1.6M
- Days live
- 934
- Format
- Video, 58s
Headline: A groomer reviews the viral powder for dog bad breath 👀
Chihuahuas might be small, but their dental problems are huge.
- Est. spend
- $906K
- Days live
- 386
- Format
- Video, 72s
Headline: Why Small Dogs Have Dental Health Issues
The three biggest mistakes dog owners make.
- Est. spend
- $823K
- Days live
- 361
- Format
- Video, 53s
Headline: Don't ignore these warning signs for your dog's teeth
If your dog eats grass, do this every day.
- Est. spend
- $629K
- Days live
- 206
- Format
- Video, 62s
Headline: Why do dogs eat grass? And how to help them
People in the comments said our dog dental powder was a scam and that dogs didn't need their teeth cleaned daily, so we just had to prove them wrong.
- Est. spend
- $621K
- Days live
- 417
- Format
- Video, 58s
Headline: We had to prove the critics wrong 👀
Formats, hooks, angles and awareness
How PetLab Co.’s 21 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 21 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 13 | 62% | 30% |
| First-Person Story | 3 | 14% | 18% |
| Question Opener | 2 | 10% | 15% |
| Warning/Shock Opener | 2 | 10% | 7% |
| Specific-Number Opener | 1 | 5% | 17% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 11 | 73% | 45% |
| Story / Case Study | 3 | 20% | 23% |
| Systematic Breakdown | 3 | 20% | 25% |
| Expert Based | 2 | 13% | 15% |
| Wrong Question | 2 | 13% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 15 | 79% | 38% |
| Problem-Aware | 3 | 16% | 24% |
| Product-Aware | 1 | 5% | 6% |
PetLab Co. in the Facebook Ad Library
The Meta Ad Library lists every ad PetLab Co. is running right now, but it doesn’t show spend or which ads are working. Search for the page name “PetLab Co.” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to PetLab Co.
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.