The short answer
Ad Radar tracks 27 winning Meta ads from The Farmer's Dog, with an estimated $29M in total spend and a median of $567K per ad. 100% are video, the most common opener is Specific-Number Opener and the most common angle is Systematic Breakdown.
This page breaks down the The Farmer's Dog Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 27 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
27
winning Meta ads
$29M
total estimated spend
$567K
median estimated spend per ad
114 days
median time live
What The Farmer's Dog’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, The Farmer's Dog stands out in a few ways. 17 of 27 tagged ads are written for Most-Aware buyers, against 9% of the board. The opener it uses most is Specific-Number Opener (17 of 26 tagged ads), against 17% of the board. All 27 of its winning ads are video, against 81% of the board. The median ad carries an estimated $567K in spend, about 2.5 times the board median of $223K.
Top The Farmer's Dog Facebook ads by estimated spend
The 6 The Farmer's Dog ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Meet Beverly. Beverly was saved from a very unhealthy backyard breeding situation, where she was only used for breeding and never let out of her cage.
- Est. spend
- $5.4M
- Days live
- 92
- Format
- Video, 49s
Headline: Get 60% off your first pack
My favorite thing about life with my dog Jax is, well, having him in our lives.
- Est. spend
- $3.7M
- Days live
- 127
- Format
- Video, 46s
Headline: Get 50% off your first box
She didn't know it yet, but she grew up to be big, strong, and fueled by real food.
- Est. spend
- $3.4M
- Days live
- 91
- Format
- Video, 48s
Headline: Get 60% off your first box
Little did I know that bringing my fiancé to the meet and greet of my next possible rescue pup, that these two would go on to be inseparable.
- Est. spend
- $2M
- Days live
- 92
- Format
- Video, 48s
Headline: Get 60% off your first box
I want to spend my life with a girl like you.
- Est. spend
- $1.5M
- Days live
- 74
- Format
- Video, 15s
Headline: Ditch the kibble and start fresh
What happens when you feed your dog fresh, real food from day one?
- Est. spend
- $1.3M
- Days live
- 91
- Format
- Video, 47s
Headline: Get 60% off your first box
Formats, hooks, angles and awareness
How The Farmer's Dog’s 27 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 27 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 17 | 65% | 17% |
| First-Person Story | 4 | 15% | 18% |
| Problem/Benefit Opener | 2 | 8% | 30% |
| Question Opener | 2 | 8% | 15% |
| Authority Opens the Lesson | 1 | 4% | 2% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Systematic Breakdown | 13 | 57% | 25% |
| Story / Case Study | 10 | 43% | 23% |
| Root Cause | 5 | 22% | 45% |
| Expert Based | 1 | 4% | 15% |
| Wrong Question | 1 | 4% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Most-Aware | 17 | 63% | 9% |
| Unaware | 5 | 19% | 38% |
| Solution-Aware | 3 | 11% | 23% |
| Problem-Aware | 1 | 4% | 24% |
| Product-Aware | 1 | 4% | 6% |
The Farmer's Dog in the Facebook Ad Library
The Meta Ad Library lists every ad The Farmer's Dog is running right now, but it doesn’t show spend or which ads are working. Search for the page name “The Farmer's Dog” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to The Farmer's Dog
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.