The short answer
Ad Radar tracks 16 winning Meta ads from TheraPet, with an estimated $9.5M in total spend and a median of $358K per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Expert Based.
This page breaks down the TheraPet Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 16 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
16
winning Meta ads
$9.5M
total estimated spend
$358K
median estimated spend per ad
295 days
median time live
What TheraPet’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, TheraPet stands out in a few ways. 11 of 11 tagged ads are written for Problem-Aware buyers, against 24% of the board. All 16 of its winning ads are video, against 81% of the board. The Expert Based angle shows up in 5 of 11 tagged ads, against 15% of the board. 14 of 16 tagged ads send the click to a dedicated landing page, against 32% of the board.
Top TheraPet Facebook ads by estimated spend
The 6 TheraPet ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
I was cleaning pee every single day until I found what rescue shelters use to stop indoor peeing.
- Est. spend
- $2M
- Days live
- 485
- Format
- Video, 93s
Headline: How to Quickly Stop Your Dog from Peeing in the House
I found out how cat rescues stop spraying instantly with zero retraining.
- Est. spend
- $1.2M
- Days live
- 254
- Format
- Video, 203s
Headline: Why You Shouldn't Ignore These Cat Behaviors!
Thank you for watching!
- Est. spend
- $1.1M
- Days live
- 340
- Format
- Video, 25s
Headline: Help your anxious dog feel safe and calm
The peeing finally stopped, and all I did was plug this in.
- Est. spend
- $716K
- Days live
- 526
- Format
- Video, 70s
Headline: Why You Shouldn't Ignore These Cat Behaviors!
We run a shelter with 60 cats.
- Est. spend
- $576K
- Days live
- 182
- Format
- Video, 173s
- Variants
- 2
Headline: Why You Shouldn't Ignore These Cat Behaviors!
I run a cat rescue, and I'm about to tell you the one thing we use that stops cats from fighting within 72 hours.
- Est. spend
- $538K
- Days live
- 198
- Format
- Video, 123s
Headline: Why You Shouldn’t Ignore These Cat Behaviors!
Formats, hooks, angles and awareness
How TheraPet’s 16 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 16 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 9 | 56% | 30% |
| Warning/Shock Opener | 5 | 31% | 7% |
| Before/After Reveal | 1 | 6% | 1% |
| Direct Callout | 1 | 6% | 1% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Expert Based | 5 | 45% | 15% |
| Root Cause | 5 | 45% | 45% |
| Story / Case Study | 5 | 45% | 23% |
| Insider / Whistleblower | 3 | 27% | 6% |
| Accidental Discovery | 1 | 9% | 2% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 11 | 100% | 24% |
TheraPet in the Facebook Ad Library
The Meta Ad Library lists every ad TheraPet is running right now, but it doesn’t show spend or which ads are working. Search for the page name “TheraPet” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to TheraPet
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.