The short answer
Ad Radar tracks 26 winning Meta ads from Nobl, with an estimated $25M in total spend and a median of $411K per ad. 96% are video, the most common opener is First-Person Story and the most common angle is Root Cause.
This page breaks down the Nobl Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 26 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
26
winning Meta ads
$25M
total estimated spend
$411K
median estimated spend per ad
143 days
median time live
What Nobl’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Nobl stands out in a few ways. The opener it uses most is First-Person Story (15 of 26 tagged ads), against 18% of the board. 22 of 26 tagged ads send the click to a product page, against 50% of the board. 96% of its winning ads are video, against 81% of the board, so it relies on video more than most brands.
Top Nobl Facebook ads by estimated spend
The 6 Nobl ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Airport thieves are now stealing your stuff with just a pen.
- Est. spend
- $5.2M
- Days live
- 885
- Format
- Video, 45s
Headline: VOTED BEST LUGGAGE OF 2023 BY USA TODAY
Man, there's nothing worse than looking clueless at the airport.
- Est. spend
- $4M
- Days live
- 38
- Format
- Video, 44s
- Variants
- 3
Headline: Voted Best Carry-On of 2026
Girl, every time I see this bag, I know I don't have to say a word.
- Est. spend
- $2.7M
- Days live
- 123
- Format
- Video, 52s
- Variants
- 4
Headline: VOTED BEST CARRY-ON OF 2025
I saw a video where someone took a pin and popped open the zipper on a suitcase like it was nothing.
- Est. spend
- $2.1M
- Days live
- 244
- Format
- Video, 66s
Headline: VOTED BEST CARRY-ON OF 2025
This is how I'm keeping my valuables safe while traveling this summer.
- Est. spend
- $2M
- Days live
- 552
- Format
- Video, 32s
Headline: VOTED BEST CARRY-ON LUGGAGE OF 2025
When did Carry On start doing all this?
- Est. spend
- $1.7M
- Days live
- 145
- Format
- Video, 71s
- Variants
- 4
Headline: VOTED BEST CARRY-ON LUGGAGE OF 2025
Formats, hooks, angles and awareness
How Nobl’s 26 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 25 | 96% | 81% |
| Image | 1 | 4% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 15 | 58% | 18% |
| Specific-Number Opener | 10 | 38% | 17% |
| Offer-First Opener | 1 | 4% | 10% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 13 | 57% | 45% |
| Story / Case Study | 9 | 39% | 23% |
| Systematic Breakdown | 5 | 22% | 25% |
| Cautionary Tale | 2 | 9% | 7% |
| Wrong Question | 2 | 9% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 15 | 60% | 38% |
| Solution-Aware | 5 | 20% | 23% |
| Most-Aware | 3 | 12% | 9% |
| Problem-Aware | 2 | 8% | 24% |
Nobl in the Facebook Ad Library
The Meta Ad Library lists every ad Nobl is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Nobl” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend.
Brands similar to Nobl
Other brands on the board in the same niche or category, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.