The short answer
Ad Radar tracks 5 winning Meta ads from Fabula Coffee, with an estimated $5.1M in total spend and a median of $682K per ad. 100% are video, the most common opener is Question Opener and the most common angle is Systematic Breakdown.
This page breaks down the Fabula Coffee Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 5 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
5
winning Meta ads
$5.1M
total estimated spend
$682K
median estimated spend per ad
169 days
median time live
What Fabula Coffee’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Fabula Coffee stands out in a few ways. The opener it uses most is Question Opener (5 of 5 tagged ads), against 15% of the board. All 5 of its winning ads are video, against 81% of the board. 5 of 5 tagged ads send the click to a dedicated landing page, against 32% of the board. The Systematic Breakdown angle shows up in 3 of 4 tagged ads, against 25% of the board.
Top Fabula Coffee Facebook ads by estimated spend
The 5 Fabula Coffee ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Teddy Roosevelt drank a gallon of coffee every single day.
- Est. spend
- $2.9M
- Days live
- 213
- Format
- Video, 184s
Headline: Drink Clean Coffee, Feel Great
Coffee has evolved four times in 400 years.
- Est. spend
- $907K
- Days live
- 181
- Format
- Video, 169s
Headline: Drink Clean Coffee, Feel Great
The biggest scam in the world is the coffee industry.
- Est. spend
- $682K
- Days live
- 100
- Format
- Video, 153s
Headline: Drink clean coffee, feel great
There's a small island in Greece where people forget to die.
- Est. spend
- $365K
- Days live
- 169
- Format
- Video, 209s
Headline: Drink pure coffee and feel great.
On July 4th, 1773, Americans dumped British tea into Boston Harbor and switched to coffee as an act of patriotism.
- Est. spend
- $241K
- Days live
- 100
- Format
- Video, 185s
Headline: Drink Clean Coffee, Feel Great
Formats, hooks, angles and awareness
How Fabula Coffee’s 5 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Question Opener | 5 | 100% | 15% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Systematic Breakdown | 3 | 75% | 25% |
| Expert Based | 1 | 25% | 15% |
| Wrong Question | 1 | 25% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 5 | 100% | 38% |
Fabula Coffee in the Facebook Ad Library
The Meta Ad Library lists every ad Fabula Coffee is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Fabula Coffee” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Food and Beverage Ads: Why This Category Wins More Often.
Brands similar to Fabula Coffee
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.