The short answer
Ad Radar tracks 22 winning Meta ads from Factor, with an estimated $14M in total spend and a median of $177K per ad. 100% are video, the most common opener is Specific-Number Opener and the most common angle is Root Cause.
This page breaks down the Factor Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 22 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
22
winning Meta ads
$14M
total estimated spend
$177K
median estimated spend per ad
120 days
median time live
What Factor’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Factor stands out in a few ways. All 22 of its winning ads are video, against 81% of the board. 4 of 4 tagged ads send the click to a dedicated landing page, against 32% of the board. 11 of 19 tagged ads are written for Problem-Aware buyers, against 24% of the board. The opener it uses most is Specific-Number Opener (8 of 22 tagged ads), against 17% of the board.
Top Factor Facebook ads by estimated spend
The 6 Factor ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Factor isn't just like every other meal kit.
- Est. spend
- $5.3M
- Days live
- 157
- Format
- Video, 27s
- Variants
- 2
Headline: 50% off your first box
Anybody who says there's no shortcuts in keto hasn't tried Factor.
- Est. spend
- $4.1M
- Days live
- 120
- Format
- Video, 28s
- Variants
- 2
Headline: 50% off your first box
We prepare. You perform.
- Est. spend
- $771K
- Days live
- 106
- Format
- Video, 6s
- Variants
- 2
Headline: Eat like a pro
Why didn't anyone tell me how hard it is to eat enough protein on a GLP-1?
- Est. spend
- $453K
- Days live
- 165
- Format
- Video, 32s
- Variants
- 2
Headline: Free Breakfast For 1 Year
The other guys say that we're a bunch of faceless chefs, but that's because we're spending time in the kitchen.
- Est. spend
- $402K
- Days live
- 485
- Format
- Video, 30s
Headline: Save 50% on your first box!
If you're on a GLP-1, your meals should look like this, this, and this.
- Est. spend
- $369K
- Days live
- 133
- Format
- Video, 29s
- Variants
- 2
Headline: 50% off + free breakfast
Formats, hooks, angles and awareness
How Factor’s 22 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 22 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 8 | 36% | 17% |
| Offer-First Opener | 7 | 32% | 10% |
| First-Person Story | 4 | 18% | 18% |
| Problem/Benefit Opener | 3 | 14% | 30% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 14 | 74% | 45% |
| Systematic Breakdown | 5 | 26% | 25% |
| Story / Case Study | 4 | 21% | 23% |
| Wrong Question | 2 | 11% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 11 | 58% | 24% |
| Solution-Aware | 6 | 32% | 23% |
| Unaware | 2 | 11% | 38% |
Factor in the Facebook Ad Library
The Meta Ad Library lists every ad Factor is running right now, but it doesn’t show spend or which ads are working. Search for the page names “Factor” and “Factor_” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Food and Beverage Ads: Why This Category Wins More Often.
Brands similar to Factor
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.