The short answer
Ad Radar tracks 10 winning Meta ads from So Yummy, with an estimated $6.2M in total spend and a median of $239K per ad. 70% are video, the most common opener is Offer-First Opener and the most common angle is Root Cause.
This page breaks down the So Yummy Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 10 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
10
winning Meta ads
$6.2M
total estimated spend
$239K
median estimated spend per ad
149 days
median time live
What So Yummy’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, So Yummy stands out in a few ways. 7 of 8 tagged ads are written for Most-Aware buyers, against 9% of the board. The opener it uses most is Offer-First Opener (9 of 10 tagged ads), against 10% of the board. It launches its winners in versions: a median of 2 variants per ad, against 1 for the board.
Top So Yummy Facebook ads by estimated spend
The 6 So Yummy ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
I tried a meal delivery service for the past seven days, and here's what I think.
- Est. spend
- $3.5M
- Days live
- 148
- Format
- Video, 51s
- Variants
- 2
Headline: Get stress-free meals + FREE breakfast*!
Here's why I love Factor meals.
- Est. spend
- $725K
- Days live
- 149
- Format
- Video, 16s
- Variants
- 2
Headline: Stress-free meals + FREE breakfast*!
Reaching your food goals just got easier
- Est. spend
- $631K
- Days live
- 162
- Format
- Image
- Variants
- 2
This is what a month of dinners looks like with Factor.
- Est. spend
- $448K
- Days live
- 418
- Format
- Video, 31s
Headline: Stress-free meals + FREE breakfast*!
I'm ditching the kitchen for a week and letting this meal service cook for me.
- Est. spend
- $248K
- Days live
- 145
- Format
- Video, 42s
- Variants
- 2
Headline: Stress-free meals + FREE breakfast*!
Stress-free meals + FREE breakfast*!
- Est. spend
- $230K
- Days live
- 162
- Format
- Image
- Variants
- 7
Formats, hooks, angles and awareness
How So Yummy’s 10 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 7 | 70% | 81% |
| Image | 3 | 30% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Offer-First Opener | 9 | 90% | 10% |
| Problem/Benefit Opener | 1 | 10% | 30% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 4 | 57% | 45% |
| Systematic Breakdown | 3 | 43% | 25% |
| Story / Case Study | 1 | 14% | 23% |
| Wrong Question | 1 | 14% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Most-Aware | 7 | 88% | 9% |
| Problem-Aware | 1 | 13% | 24% |
So Yummy in the Facebook Ad Library
The Meta Ad Library lists every ad So Yummy is running right now, but it doesn’t show spend or which ads are working. Search for the page name “So Yummy” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Food and Beverage Ads: Why This Category Wins More Often.
Brands similar to So Yummy
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.