The short answer
Ad Radar tracks 7 winning Meta ads from Based Supplies, with an estimated $2.5M in total spend and a median of $173K per ad. 71% are video, the most common opener is Specific-Number Opener and the most common angle is Root Cause.
This page breaks down the Based Supplies Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 7 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
7
winning Meta ads
$2.5M
total estimated spend
$173K
median estimated spend per ad
129 days
median time live
What Based Supplies’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Based Supplies stands out in a few ways. The opener it uses most is Specific-Number Opener (6 of 7 tagged ads), against 17% of the board. 7 of 7 tagged ads are written for Solution-Aware buyers, against 23% of the board. 6 of 7 tagged ads send the click to a dedicated landing page, against 32% of the board.
Top Based Supplies Facebook ads by estimated spend
The 6 Based Supplies ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Yes, we make skincare from beef fat.
- Est. spend
- $1.4M
- Days live
- 253
- Format
- Video, 86s
Headline: Restore Your Skin in 3 Weeks!
The All-in-One Skincare Solution!
- Est. spend
- $402K
- Days live
- 818
- Format
- Image
I saw this and immediately thought, no way.
- Est. spend
- $325K
- Days live
- 107
- Format
- Video, 83s
Headline: Restore Your Skin in 3 Weeks!
Restore Your Skin in 3 Weeks!
- Est. spend
- $173K
- Days live
- 782
- Format
- Image
This is me in 2024 getting Botox every three months.
- Est. spend
- $94K
- Days live
- 63
- Format
- Video, 145s
Headline: Renew Your Skin in 3 Weeks!
The ingredient that cleared my son's eczema has been used for centuries, and you've probably never heard of it.
- Est. spend
- $88K
- Days live
- 129
- Format
- Video, 133s
Headline: Restore Your Skin in 3 Weeks!
Formats, hooks, angles and awareness
How Based Supplies’ 7 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 71% | 81% |
| Image | 2 | 29% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 6 | 86% | 17% |
| Problem/Benefit Opener | 1 | 14% | 30% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 3 | 43% | 45% |
| Systematic Breakdown | 3 | 43% | 25% |
| Story / Case Study | 2 | 29% | 23% |
| Accidental Discovery | 1 | 14% | 2% |
| Expert Based | 1 | 14% | 15% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Solution-Aware | 7 | 100% | 23% |
Based Supplies in the Facebook Ad Library
The Meta Ad Library lists every ad Based Supplies is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Based Supplies” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Skincare Facebook Ads in 2026: Winners and Their Hooks.
Brands similar to Based Supplies
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.