The short answer
Ad Radar tracks 9 winning Meta ads from Dr. Squatch, with an estimated $4M in total spend and a median of $315K per ad. 67% are video, the most common opener is Offer-First Opener and the most common angle is Expert Based.
This page breaks down the Dr. Squatch Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 9 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
9
winning Meta ads
$4M
total estimated spend
$315K
median estimated spend per ad
82 days
median time live
What Dr. Squatch’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Dr. Squatch stands out in a few ways. The Expert Based angle shows up in 5 of 5 tagged ads, against 15% of the board. 5 of 8 tagged ads are written for Most-Aware buyers, against 9% of the board. The opener it uses most is Offer-First Opener (5 of 9 tagged ads), against 10% of the board. 9 of 9 tagged ads send the click to a product page, against 50% of the board.
Top Dr. Squatch Facebook ads by estimated spend
The 6 Dr. Squatch ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
⚡ HARRY POTTER™ SOAPS 🔮
- Est. spend
- $1.1M
- Days live
- 71
- Format
- Image
- Variants
- 3
He had no idea how much was in this 59% off bundle.
- Est. spend
- $574K
- Days live
- 43
- Format
- Video, 39s
- Variants
- 3
Headline: 🎁 3 FREE gifts from Dr. Squatch? Why not
We need to apologize to anyone who bought Dr. Squatch before this deal.
- Est. spend
- $381K
- Days live
- 82
- Format
- Video, 41s
- Variants
- 4
Headline: 🎁 3 FREE gifts from Dr. Squatch? We won't say it twice
Nine soaps and a free dop kit?
- Est. spend
- $315K
- Days live
- 130
- Format
- Video, 50s
- Variants
- 3
Headline: 🤯 FREE TOILETRY BAG + 39% OFF 🤯
🎲 DUNGEONS & DRAGONS: LIMITED EDITION SOAP
- Est. spend
- $271K
- Days live
- 78
- Format
- Image
- Variants
- 11
Oh, they will never know about this.
- Est. spend
- $174K
- Days live
- 102
- Format
- Video, 19s
- Variants
- 2
Headline: 🧴🍻 FREE FAUX DEODORANT WATER BOTTLE
Formats, hooks, angles and awareness
How Dr. Squatch’s 9 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 6 | 67% | 81% |
| Image | 3 | 33% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Offer-First Opener | 5 | 56% | 10% |
| Problem/Benefit Opener | 2 | 22% | 30% |
| Question Opener | 2 | 22% | 15% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Expert Based | 5 | 100% | 15% |
| Systematic Breakdown | 1 | 20% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Most-Aware | 5 | 63% | 9% |
| Product-Aware | 3 | 38% | 6% |
Dr. Squatch in the Facebook Ad Library
The Meta Ad Library lists every ad Dr. Squatch is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Dr. Squatch” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Grooming and Fragrance Ads: What's Winning on Meta.
Brands similar to Dr. Squatch
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.