The short answer
Ad Radar tracks 8 winning Meta ads from Humby Organics, with an estimated $3.4M in total spend and a median of $369K per ad. 75% are video, the most common opener is First-Person Story and the most common angle is Root Cause.
This page breaks down the Humby Organics Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 8 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
8
winning Meta ads
$3.4M
total estimated spend
$369K
median estimated spend per ad
258 days
median time live
What Humby Organics’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Humby Organics stands out in a few ways. The opener it uses most is First-Person Story (5 of 8 tagged ads), against 18% of the board. 7 of 8 tagged ads send the click to a dedicated landing page, against 32% of the board. Its ads stay live longer than most: a median of 258 days, against 123 days for the board.
Top Humby Organics Facebook ads by estimated spend
The 6 Humby Organics ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
We got this review from one of our customers last week, and it made everyone in our office cry.
- Est. spend
- $890K
- Days live
- 354
- Format
- Video, 83s
Headline: Grow thick & healthy hair 💛
The product that I'm most proud of are the shampoo bars, specifically for hair growth, that have sold out nine times.
- Est. spend
- $603K
- Days live
- 394
- Format
- Video, 83s
Headline: Get thick & healthy hair after 50 💛
USA-made hair care for women over 50 🇺🇸
- Est. spend
- $474K
- Days live
- 400
- Format
- Image
I just walked out of the supermarket and I had a total flashback.
- Est. spend
- $420K
- Days live
- 191
- Format
- Video, 107s
Headline: Shampoo and Conditioner for Thinning Mature Hair
Four to six weeks into using the blueberry fields, I had my fluff back, and there is far less hair in the drain.
- Est. spend
- $318K
- Days live
- 260
- Format
- Video, 42s
Headline: Shampoo & Conditioner for Thinning Mature Hair
Grow thick, healthy hair 💛
- Est. spend
- $257K
- Days live
- 171
- Format
- Image
Formats, hooks, angles and awareness
How Humby Organics’ 8 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 6 | 75% | 81% |
| Image | 2 | 25% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 5 | 63% | 18% |
| Problem/Benefit Opener | 1 | 13% | 30% |
| Question Opener | 1 | 13% | 15% |
| Specific-Number Opener | 1 | 13% | 17% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 3 | 43% | 45% |
| Story / Case Study | 3 | 43% | 23% |
| Insider / Whistleblower | 1 | 14% | 6% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 4 | 50% | 38% |
| Product-Aware | 2 | 25% | 6% |
| Most-Aware | 1 | 13% | 9% |
| Problem-Aware | 1 | 13% | 24% |
Humby Organics in the Facebook Ad Library
The Meta Ad Library lists every ad Humby Organics is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Humby Organics” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Hair Care and Hair Growth Ads: What the Winners Run.
Brands similar to Humby Organics
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.