The short answer
Ad Radar tracks 18 winning Meta ads from Thrive Causemetics, with an estimated $5.6M in total spend and a median of $228K per ad. 94% are video, the most common opener is Specific-Number Opener and the most common angle is Systematic Breakdown.
This page breaks down the Thrive Causemetics Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 18 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
18
winning Meta ads
$5.6M
total estimated spend
$228K
median estimated spend per ad
91 days
median time live
What Thrive Causemetics’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Thrive Causemetics stands out in a few ways. 9 of 17 tagged ads are written for Solution-Aware buyers, against 23% of the board. The opener it uses most is Specific-Number Opener (7 of 18 tagged ads), against 17% of the board. 17 of 18 tagged ads send the click to a product page, against 50% of the board. The Systematic Breakdown angle shows up in 7 of 15 tagged ads, against 25% of the board.
Top Thrive Causemetics Facebook ads by estimated spend
The 6 Thrive Causemetics ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Redhead's Ditched Microblading for this.
- Est. spend
- $1.1M
- Days live
- 152
- Format
- Video, 27s
- Variants
- 2
Headline: Instant Brow Fix™ Gel for Semi-Permanent (Colored) Brows
Five brow rules every woman over 50 needs to follow.
- Est. spend
- $816K
- Days live
- 134
- Format
- Video, 82s
- Variants
- 3
Headline: Instant Brow Fix™ Semi-Permanent Brow Gel (tinted)
You don't need tattooed eyebrows.
- Est. spend
- $745K
- Days live
- 73
- Format
- Video, 35s
- Variants
- 3
Headline: A swipe for better brows 🪄
My brown eyes just instantly pop after using this.
- Est. spend
- $457K
- Days live
- 78
- Format
- Video, 33s
- Variants
- 5
Headline: The eye brightener everyone is talking about ✨
All of us over 40, you don't have to get tattooed eyebrows.
- Est. spend
- $371K
- Days live
- 50
- Format
- Video, 32s
- Variants
- 2
Headline: Your new favorite brow gel
Moisturizing color that won't smudge 💋
- Est. spend
- $361K
- Days live
- 91
- Format
- Image
- Variants
- 4
Formats, hooks, angles and awareness
How Thrive Causemetics’ 18 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 17 | 94% | 81% |
| Image | 1 | 6% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 7 | 39% | 17% |
| Problem/Benefit Opener | 6 | 33% | 30% |
| Offer-First Opener | 4 | 22% | 10% |
| Before/After Reveal | 1 | 6% | 1% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Systematic Breakdown | 7 | 47% | 25% |
| Root Cause | 6 | 40% | 45% |
| Story / Case Study | 2 | 13% | 23% |
| Cautionary Tale | 1 | 7% | 7% |
| Wrong Question | 1 | 7% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Solution-Aware | 9 | 53% | 23% |
| Unaware | 5 | 29% | 38% |
| Problem-Aware | 2 | 12% | 24% |
| Product-Aware | 1 | 6% | 6% |
Thrive Causemetics in the Facebook Ad Library
The Meta Ad Library lists every ad Thrive Causemetics is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Thrive Causemetics” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Beauty Ads on Facebook: Winning Examples and Patterns.
Brands similar to Thrive Causemetics
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.