The short answer
Ad Radar tracks 5 active winning Meta ads from Ritual Oils (ritualoils.co), with an estimated $4M in total spend and a median of $1.1M per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Expert Based.
This page breaks down the Ritual Oils Facebook ads that are active in the Meta Ad Library and have passed $50K in estimated spend on the Ad Radar board: 5 active winning ads as of November 6, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
5
active winning Meta ads
$4M
total estimated spend
$1.1M
median estimated spend per ad
1371 days
median time live
Is Ritual Oils running Facebook ads right now?
Yes. On November 6, 2026 the Meta Ad Library listed 5 active Ritual Oils ads past $50K in estimated spend, most of them sending the click to the brand’s site, ritualoils.co. The oldest one still running started on February 2, 2021 (2,103 days live) and the newest on June 10, 2026. None of them started in the last 30 days: every current winner has been running for more than a month. The median video runs 18 seconds. Our guide to Meta Ad Library active status explains what “active” does and doesn’t tell you.
What Ritual Oils’ Facebook ads do differently
Compared with the 2,381 winning ads on the board, Ritual Oils stands out in a few ways. 4 of 5 tagged ads send the click to the homepage, against 5% of the board. Its ads stay live longer than most: a median of 1371 days, against 150 days for the board. The median ad carries an estimated $1.1M in spend, about 5.2 times the board median of $205K. All 5 of its winning ads are video, against 80% of the board.
Top Ritual Oils Facebook ads by estimated spend
The 4 Ritual Oils ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Blue Lotus is one of the highest frequency plants
- Est. spend
- $1.1M
- Days live
- 149
- Format
- Video
- Variants
- 4
Hi there. So you remember how I promised you guys that if I came by an amazing spiritual product, I would tell you?
- Est. spend
- $1.1M
- Days live
- 1371
- Format
- Video, 162s
Headline: Blue Lotus is one of the highest frequency plants
Blue Lotus - a calming sense of euphoria will wash over you
- Est. spend
- $469K
- Days live
- 2103
- Format
- Video, 18s
This oil is so amazing.
- Est. spend
- $355K
- Days live
- 1454
- Format
- Video, 14s
Headline: Blue Lotus = Your New Obsession
Formats, hooks, angles and awareness
How Ritual Oils’ 5 winning ads split on the dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,381 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 100% | 80% |
| Image | 0 | 0% | 20% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 2 | 67% | 26% |
| First-Person Story | 1 | 33% | 20% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Expert Based | 1 | 33% | 15% |
| Root Cause | 1 | 33% | 40% |
| Systematic Breakdown | 1 | 33% | 20% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 2 | 67% | 33% |
| Problem-Aware | 1 | 33% | 33% |
Where the click goes
4 of 5 tagged ads send the click to the homepage on ritualoils.co.
| Landing page | Ads | Share | Board |
|---|---|---|---|
| Homepage | 4 | 80% | 5% |
| Product page | 1 | 20% | 55% |
Ritual Oils in the Facebook Ads Library
The Meta Ad Library lists every ad Ritual Oils is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Ritual Oils”, or for ritualoils.co to catch ads from other pages that send traffic there, to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Stress Relief Ads: What Stress and Mood Winners Have in Common.
Related brands: more Beauty Facebook ads
Other beauty brands on the board with active winning Meta ads. Every brand is on the winning ads by brand hub, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.