The short answer
Ad Radar tracks 8 winning Meta ads from Carpe, with an estimated $7.5M in total spend and a median of $642K per ad. 100% are video, the most common opener is Specific-Number Opener and the most common angle is Story / Case Study.
This page breaks down the Carpe Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 8 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
8
winning Meta ads
$7.5M
total estimated spend
$642K
median estimated spend per ad
95 days
median time live
What Carpe’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Carpe stands out in a few ways. The Story / Case Study angle shows up in 5 of 5 tagged ads, against 23% of the board. All 8 of its winning ads are video, against 81% of the board. The median ad carries an estimated $642K in spend, about 2.9 times the board median of $223K. The opener it uses most is Specific-Number Opener (3 of 8 tagged ads), against 17% of the board.
Top Carpe Facebook ads by estimated spend
The 6 Carpe ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
NeuroGum and NeuroMints.
- Est. spend
- $3.3M
- Days live
- 81
- Format
- Video, 53s
- Variants
- 3
Headline: Better energy, better deodorant — up to 56% off
Hello! Hello, how are you doing today?
- Est. spend
- $1.1M
- Days live
- 85
- Format
- Video, 53s
- Variants
- 2
Headline: Day 51 of Kindness Chain: hot dogs, sniff your armpits, and up to 56% off
I use lemons to kind of maintain the odor and pH.
- Est. spend
- $842K
- Days live
- 119
- Format
- Video, 54s
Headline: 100% Satisfaction Guarantee
She asked Carpe with her.
- Est. spend
- $839K
- Days live
- 97
- Format
- Video, 57s
- Variants
- 2
Headline: Smell your armpit. Seriously. We're that confident.
Dude, what is this guy doing?
- Est. spend
- $446K
- Days live
- 93
- Format
- Video, 86s
Headline: Cold water, Grüns gummy candies, and a welcome bundle from Carpe
Get it, get it. No, no, no, no. There it is.
- Est. spend
- $394K
- Days live
- 98
- Format
- Video, 39s
Headline: One try. Zero sweat. The whole challenge.
Formats, hooks, angles and awareness
How Carpe’s 8 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 8 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Specific-Number Opener | 3 | 38% | 17% |
| Problem/Benefit Opener | 2 | 25% | 30% |
| Pattern Interrupt | 1 | 13% | 0% |
| Question Opener | 1 | 13% | 15% |
| Warning/Shock Opener | 1 | 13% | 7% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 5 | 100% | 23% |
| Root Cause | 1 | 20% | 45% |
| Systematic Breakdown | 1 | 20% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 4 | 50% | 24% |
| Most-Aware | 2 | 25% | 9% |
| Solution-Aware | 2 | 25% | 23% |
Carpe in the Facebook Ad Library
The Meta Ad Library lists every ad Carpe is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Carpe” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Grooming and Fragrance Ads: What's Winning on Meta.
Brands similar to Carpe
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.