The short answer
Ad Radar tracks 9 winning Meta ads from Pup Labs, with an estimated $2.7M in total spend and a median of $344K per ad. 100% are video, the most common opener is Warning/Shock Opener and the most common angle is Expert Based.
This page breaks down the Pup Labs Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 9 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
9
winning Meta ads
$2.7M
total estimated spend
$344K
median estimated spend per ad
235 days
median time live
What Pup Labs’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Pup Labs stands out in a few ways. The opener it uses most is Warning/Shock Opener (6 of 9 tagged ads), against 7% of the board. The Expert Based angle shows up in 3 of 4 tagged ads, against 15% of the board. All 9 of its winning ads are video, against 81% of the board. 4 of 6 tagged ads are written for Solution-Aware buyers, against 23% of the board.
Top Pup Labs Facebook ads by estimated spend
The 6 Pup Labs ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
This is the best food if your dog won't stop licking themselves.
- Est. spend
- $417K
- Days live
- 344
- Format
- Video, 206s
Headline: Heal Your Dog's Gut
Watch what baking soda does to your dog's allergies.
- Est. spend
- $385K
- Days live
- 235
- Format
- Video, 225s
Headline: Why Does My Dog Keep Licking Its Paws?
Watch what apple cider vinegar does to your dog's belly.
- Est. spend
- $359K
- Days live
- 251
- Format
- Video, 221s
Headline: Heal Your Dog's Gut
Heal Your Dog's Gut
- Est. spend
- $351K
- Days live
- 313
- Format
- Video
Watch what olive oil does to your dog's belly.
- Est. spend
- $344K
- Days live
- 112
- Format
- Video, 224s
- Variants
- 2
Headline: Heal Your Dog's Gut
Watch what apple cider vinegar does to your dog's allergies.
- Est. spend
- $314K
- Days live
- 293
- Format
- Video, 211s
Headline: Heal Your Dog's Gut
Formats, hooks, angles and awareness
How Pup Labs’ 9 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 9 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Warning/Shock Opener | 6 | 67% | 7% |
| Authority Opens the Lesson | 1 | 11% | 2% |
| First-Person Story | 1 | 11% | 18% |
| Problem/Benefit Opener | 1 | 11% | 30% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Expert Based | 3 | 75% | 15% |
| Cautionary Tale | 1 | 25% | 7% |
| Root Cause | 1 | 25% | 45% |
| Story / Case Study | 1 | 25% | 23% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Solution-Aware | 4 | 67% | 23% |
| Problem-Aware | 2 | 33% | 24% |
Pup Labs in the Facebook Ad Library
The Meta Ad Library lists every ad Pup Labs is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Pup Labs” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to Pup Labs
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.