The short answer
Ad Radar tracks 9 winning Meta ads from Today's Find, with an estimated $3M in total spend and a median of $189K per ad. 100% are video, the most common opener is Question Opener and the most common angle is Cautionary Tale.
This page breaks down the Today's Find Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 9 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
9
winning Meta ads
$3M
total estimated spend
$189K
median estimated spend per ad
152 days
median time live
What Today's Find’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Today's Find stands out in a few ways. The Cautionary Tale angle shows up in 3 of 8 tagged ads, against 7% of the board. The opener it uses most is Question Opener (6 of 9 tagged ads), against 15% of the board. 9 of 9 tagged ads are written for Problem-Aware buyers, against 24% of the board. All 9 of its winning ads are video, against 81% of the board.
Top Today's Find Facebook ads by estimated spend
The 6 Today's Find ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
This is what to do if your dog hates nail trims.
- Est. spend
- $854K
- Days live
- 247
- Format
- Video, 177s
Headline: Stress-Free Nail Grooming for Your Dog!
Here's how to safely trim your dog's nails without fear, stress, or risk of infection.
- Est. spend
- $766K
- Days live
- 239
- Format
- Video, 184s
Headline: Stress-Free Nail Grooming for Your Dog!
Do this if you want us to stop hating nail trims.
- Est. spend
- $177K
- Days live
- 109
- Format
- Video, 183s
Headline: Stress-Free Nail Grooming for Your Dog!
Here's the secret trick my groomer uses to make nail trims stress-free.
- Est. spend
- $136K
- Days live
- 140
- Format
- Video, 205s
Headline: Trim your dog's nails stress-free!
I started doing this, and nail trims have never been easier.
- Est. spend
- $122K
- Days live
- 86
- Format
- Video, 203s
Headline: Stress-Free Nail Trimming for Your Cat!
From hissing and hiding to all four paws done while she sleeps.
- Est. spend
- $101K
- Days live
- 152
- Format
- Video, 259s
Headline: Stress-Free Nail Grooming for Your Cat!
Formats, hooks, angles and awareness
How Today's Find’s 9 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 9 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Question Opener | 6 | 67% | 15% |
| Direct Callout | 1 | 11% | 1% |
| First-Person Story | 1 | 11% | 18% |
| Offer-First Opener | 1 | 11% | 10% |
| Warning/Shock Opener | 1 | 11% | 7% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Cautionary Tale | 3 | 38% | 7% |
| Story / Case Study | 3 | 38% | 23% |
| Root Cause | 2 | 25% | 45% |
| Expert Based | 1 | 13% | 15% |
| Insider / Whistleblower | 1 | 13% | 6% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 9 | 100% | 24% |
Today's Find in the Facebook Ad Library
The Meta Ad Library lists every ad Today's Find is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Today's Find” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to Today's Find
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.