The short answer
Ad Radar tracks 5 winning Meta ads from My Daily Defense, with an estimated $4.4M in total spend and a median of $659K per ad. 100% are video, the most common opener is Authority Opens the Lesson and the most common angle is Story / Case Study.
This page breaks down the My Daily Defense Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 5 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
5
winning Meta ads
$4.4M
total estimated spend
$659K
median estimated spend per ad
90 days
median time live
What My Daily Defense’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, My Daily Defense stands out in a few ways. The opener it uses most is Authority Opens the Lesson (2 of 5 tagged ads), against 2% of the board. The Story / Case Study angle shows up in 4 of 5 tagged ads, against 23% of the board. All 5 of its winning ads are video, against 81% of the board. The median ad carries an estimated $659K in spend, about 3 times the board median of $223K.
Top My Daily Defense Facebook ads by estimated spend
The 5 My Daily Defense ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Shove a 16-ounce ribeye into a 58-year-old's mouth at 9 p.m.
- Est. spend
- $1.8M
- Days live
- 100
- Format
- Video, 49s
Headline: The Antioxidant That Really Reaches Your Cells
This is what would happen to a man whose wife hasn't reached for him in bed in months if he started taking 4 rovinasoft jails every day for 60 days.
- Est. spend
- $1.1M
- Days live
- 66
- Format
- Video, 89s
Headline: The Antioxidant That Really Reaches Your Cells
My wife bought the wrong bag at the grocery store in October, and the wrong bag is the reason I am on the right one now.
- Est. spend
- $659K
- Days live
- 90
- Format
- Video, 61s
Headline: The Most Powerful Antioxidant in Nature
60 days, four softgels a day, and I can't lie, the results were insane.
- Est. spend
- $522K
- Days live
- 66
- Format
- Video, 74s
Headline: The Antioxidant That Really Reaches Your Cells
I'm astaxanthin, found in Haematococcus pluvialis microalgae.
- Est. spend
- $239K
- Days live
- 90
- Format
- Video, 74s
Headline: The Antioxidant That Actually Reaches Your Cells
Formats, hooks, angles and awareness
How My Daily Defense’s 5 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Authority Opens the Lesson | 2 | 40% | 2% |
| Direct Callout | 1 | 20% | 1% |
| Specific-Number Opener | 1 | 20% | 17% |
| Warning/Shock Opener | 1 | 20% | 7% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 4 | 80% | 23% |
| Root Cause | 2 | 40% | 45% |
| Expert Based | 1 | 20% | 15% |
| Systematic Breakdown | 1 | 20% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 4 | 80% | 38% |
| Solution-Aware | 1 | 20% | 23% |
My Daily Defense in the Facebook Ad Library
The Meta Ad Library lists every ad My Daily Defense is running right now, but it doesn’t show spend or which ads are working. Search for the page name “My Daily Defense” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Supplement Ads on Facebook: What Winning Brands Do in 2026.
Brands similar to My Daily Defense
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.