The short answer
Ad Radar tracks 22 winning Meta ads from Black Girl Vitamins, with an estimated $9.3M in total spend and a median of $315K per ad. 82% are video, the most common opener is Question Opener and the most common angle is Root Cause.
This page breaks down the Black Girl Vitamins Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 22 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
22
winning Meta ads
$9.3M
total estimated spend
$315K
median estimated spend per ad
111 days
median time live
What Black Girl Vitamins’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Black Girl Vitamins stands out in a few ways. The opener it uses most is Question Opener (7 of 22 tagged ads), against 15% of the board. 11 of 22 tagged ads are written for Problem-Aware buyers, against 24% of the board. Its most used angle is Root Cause (10 of 18 tagged ads), close to the board's 45%.
Top Black Girl Vitamins Facebook ads by estimated spend
The 6 Black Girl Vitamins ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Do not buy Black Girl Vitamins Collagen Powder if you don't want these side effects.
- Est. spend
- $1.3M
- Days live
- 113
- Format
- Video, 66s
- Variants
- 2
Headline: Flavorless. Blends well, no aftertaste
Black Girl Vitamins x Howard
- Est. spend
- $1.1M
- Days live
- 803
- Format
- Image
Did you know that over 82% of Black women are vitamin D deficient?
- Est. spend
- $882K
- Days live
- 983
- Format
- Image
Headline: BGV Vitamin D3
You should watch my podcast.
- Est. spend
- $823K
- Days live
- 358
- Format
- Video, 28s
Headline: Menopause, hot flashes, night sweats?
If your chin looks like that, your lower belly looks like this no matter what you eat.
- Est. spend
- $750K
- Days live
- 92
- Format
- Video, 64s
- Variants
- 2
Headline: The breakthrough for PCOS
I was wearing diapers at one point.
- Est. spend
- $725K
- Days live
- 85
- Format
- Video, 37s
Headline: Get it today
Formats, hooks, angles and awareness
How Black Girl Vitamins’ 22 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 18 | 82% | 81% |
| Image | 4 | 18% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Question Opener | 7 | 32% | 15% |
| Problem/Benefit Opener | 6 | 27% | 30% |
| First-Person Story | 5 | 23% | 18% |
| Warning/Shock Opener | 3 | 14% | 7% |
| Authority Opens the Lesson | 1 | 5% | 2% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 10 | 56% | 45% |
| Wrong Question | 5 | 28% | 14% |
| Insider / Whistleblower | 4 | 22% | 6% |
| Cautionary Tale | 1 | 6% | 7% |
| Story / Case Study | 1 | 6% | 23% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 11 | 50% | 24% |
| Unaware | 7 | 32% | 38% |
| Solution-Aware | 4 | 18% | 23% |
Black Girl Vitamins in the Facebook Ad Library
The Meta Ad Library lists every ad Black Girl Vitamins is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Black Girl Vitamins” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Women's Health and Menopause Ads: What's Scaling on Meta.
Brands similar to Black Girl Vitamins
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.