The short answer
Ad Radar tracks 61 winning Meta ads from Emma, with an estimated $11M in total spend and a median of $141K per ad. 98% are video, the most common opener is Problem/Benefit Opener and the most common angle is Root Cause.
This page breaks down the Emma Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 61 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
61
winning Meta ads
$11M
total estimated spend
$141K
median estimated spend per ad
417 days
median time live
What Emma’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Emma stands out in a few ways. 10 of 18 tagged ads are written for Product-Aware buyers, against 6% of the board. Its ads stay live longer than most: a median of 417 days, against 123 days for the board. The opener it uses most is Problem/Benefit Opener (59 of 61 tagged ads), against 30% of the board. 61 of 61 tagged ads send the click to a dedicated landing page, against 32% of the board.
Top Emma Facebook ads by estimated spend
The 6 Emma ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Why does Grandma's tummy look pregnant?
- Est. spend
- $941K
- Days live
- 381
- Format
- Video, 492s
- Variants
- 2
Headline: 💩I said goodbye to 10 pounds of poop
Three of the best foods for constipation, huh?
- Est. spend
- $672K
- Days live
- 450
- Format
- Video, 250s
Headline: Get back to pooping like a kid 👉
When your doctor tells you your constipation is all in your head, take seven seconds to do this.
- Est. spend
- $483K
- Days live
- 732
- Format
- Video, 275s
Headline: 💩I said goodbye to 10 pounds of poop
If you have to wipe more than four times after you poop, here's why.
- Est. spend
- $382K
- Days live
- 280
- Format
- Video, 176s
- Variants
- 2
Headline: See More
This is the quickest way to clear out stuck poop.
- Est. spend
- $376K
- Days live
- 729
- Format
- Video, 280s
Headline: 💩I said goodbye to 10 pounds of poop
Watch what magnesium does to your bowels.
- Est. spend
- $347K
- Days live
- 437
- Format
- Video, 259s
Headline: 💩I said goodbye to 10 pounds of poop
Formats, hooks, angles and awareness
How Emma’s 61 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 60 | 98% | 81% |
| Image | 1 | 2% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 59 | 97% | 30% |
| Offer-First Opener | 1 | 2% | 10% |
| Question Opener | 1 | 2% | 15% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 8 | 44% | 45% |
| Wrong Question | 7 | 39% | 14% |
| Expert Based | 5 | 28% | 15% |
| Insider / Whistleblower | 1 | 6% | 6% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Product-Aware | 10 | 56% | 6% |
| Problem-Aware | 5 | 28% | 24% |
| Most-Aware | 1 | 6% | 9% |
| Solution-Aware | 1 | 6% | 23% |
| Unaware | 1 | 6% | 38% |
Emma in the Facebook Ad Library
The Meta Ad Library lists every ad Emma is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Emma” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Gut Health and Digestion Ads: What's Winning on Meta.
Brands similar to Emma
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.