The short answer
Ad Radar tracks 18 winning Meta ads from Vet approved products, with an estimated $4.5M in total spend and a median of $170K per ad. 83% are video, the most common opener is Problem/Benefit Opener and the most common angle is Expert Based.
This page breaks down the Vet approved products Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 18 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
18
winning Meta ads
$4.5M
total estimated spend
$170K
median estimated spend per ad
98 days
median time live
What Vet approved products’ Facebook ads do differently
Compared with the 2,443 winning ads on the board, Vet approved products stands out in a few ways. The Expert Based angle shows up in 16 of 16 tagged ads, against 15% of the board. 18 of 18 tagged ads send the click to a dedicated landing page, against 32% of the board. Its most common opener, Problem/Benefit Opener (8 of 18 tagged ads), is common across the board too (30%).
Top Vet approved products Facebook ads by estimated spend
The 6 Vet approved products ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
What really happens after you plug in TheraPet…
- Est. spend
- $946K
- Days live
- 299
- Format
- Image
- Variants
- 3
The shelter staff started taking bets on when I'd bring him back.
- Est. spend
- $630K
- Days live
- 71
- Format
- Video, 313s
Headline: Help your anxious dog feel safe and calm
I run a dog rescue, and I'm about to tell you the one thing we use that stops anxious dog behaviors within 48 hours.
- Est. spend
- $366K
- Days live
- 99
- Format
- Video, 146s
Headline: Help your anxious dog feel safe and calm
Help your anxious cats feel safe and calm
- Est. spend
- $233K
- Days live
- 136
- Format
- Video, 25s
She was much more of a project than I ever would have anticipated.
- Est. spend
- $200K
- Days live
- 97
- Format
- Video, 126s
Headline: Help your anxious dog feel safe and calm
Mom, crating me all day isn't gonna stop me from peeing on your floor the second you let me out.
- Est. spend
- $190K
- Days live
- 142
- Format
- Video, 48s
- Variants
- 2
Headline: How to Quickly Stop Your Dog from Peeing in the House
Formats, hooks, angles and awareness
How Vet approved products’ 18 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 15 | 83% | 81% |
| Image | 3 | 17% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 8 | 44% | 30% |
| First-Person Story | 6 | 33% | 18% |
| Question Opener | 4 | 22% | 15% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Expert Based | 16 | 100% | 15% |
| Story / Case Study | 2 | 13% | 23% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 7 | 41% | 38% |
| Product-Aware | 5 | 29% | 6% |
| Solution-Aware | 3 | 18% | 23% |
| Problem-Aware | 2 | 12% | 24% |
Vet approved products in the Facebook Ad Library
The Meta Ad Library lists every ad Vet approved products is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Vet approved products” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Best Pet Product Ads on Facebook in 2026: What the Winners Share.
Brands similar to Vet approved products
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.