The short answer
Ad Radar tracks 15 winning Meta ads from Cherish These, with an estimated $9.4M in total spend and a median of $228K per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Story / Case Study.
This page breaks down the Cherish These Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 15 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
15
winning Meta ads
$9.4M
total estimated spend
$228K
median estimated spend per ad
138 days
median time live
What Cherish These’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Cherish These stands out in a few ways. All 15 of its winning ads are video, against 81% of the board. The Story / Case Study angle shows up in 9 of 15 tagged ads, against 23% of the board. 9 of 15 tagged ads are written for Problem-Aware buyers, against 24% of the board. The opener it uses most is Problem/Benefit Opener (10 of 15 tagged ads), against 30% of the board.
Top Cherish These Facebook ads by estimated spend
The 6 Cherish These ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
To my son, never forget how much I love you.
- Est. spend
- $1.8M
- Days live
- 839
- Format
- Video, 36s
Headline: Special gift for him 💝 SHOP NOW 👉
To my son, this bracelet isn't just a gift.
- Est. spend
- $1.7M
- Days live
- 540
- Format
- Video, 46s
Headline: Give them a reason to smile ❤️
Yeah, I can cover Saturday too.
- Est. spend
- $1.5M
- Days live
- 114
- Format
- Video, 65s
- Variants
- 2
Headline: Give them a reason to smile ❤️
Nah, I'm good. I gotta work.
- Est. spend
- $689K
- Days live
- 100
- Format
- Video, 69s
Headline: Are you proud of him? Make sure he knows ❤️
There, all done. Thanks, Dad.
- Est. spend
- $667K
- Days live
- 147
- Format
- Video, 56s
- Variants
- 2
Headline: Give him a reason to smile ❤️
Is that the last one?
- Est. spend
- $228K
- Days live
- 145
- Format
- Video, 54s
Headline: Give him a reason to smile ❤️
Formats, hooks, angles and awareness
How Cherish These’s 15 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 15 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 10 | 67% | 30% |
| First-Person Story | 2 | 13% | 18% |
| Question Opener | 2 | 13% | 15% |
| Warning/Shock Opener | 1 | 7% | 7% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 9 | 60% | 23% |
| Wrong Question | 9 | 60% | 14% |
| Root Cause | 5 | 33% | 45% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Problem-Aware | 9 | 60% | 24% |
| Unaware | 6 | 40% | 38% |
Cherish These in the Facebook Ad Library
The Meta Ad Library lists every ad Cherish These is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Cherish These” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Clothing Brand Ads on Facebook: What Apparel Winners Do.
Brands similar to Cherish These
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.