The short answer
Ad Radar tracks 5 winning Meta ads from Melinda Maria Jewelry, with an estimated $3.8M in total spend and a median of $309K per ad. 100% are video, the most common opener is First-Person Story and the most common angle is Root Cause.
This page breaks down the Melinda Maria Jewelry Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 5 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
5
winning Meta ads
$3.8M
total estimated spend
$309K
median estimated spend per ad
156 days
median time live
What Melinda Maria Jewelry’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Melinda Maria Jewelry stands out in a few ways. 2 of 5 tagged ads are written for Most-Aware buyers, against 9% of the board. All 5 of its winning ads are video, against 81% of the board. The opener it uses most is First-Person Story (3 of 5 tagged ads), against 18% of the board. 5 of 5 tagged ads send the click to a product page, against 50% of the board.
Top Melinda Maria Jewelry Facebook ads by estimated spend
The 4 Melinda Maria Jewelry ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Excuse me. This is our best-selling collection of all time in history of Melinda Maria.
- Est. spend
- $2.6M
- Days live
- 194
- Format
- Video, 29s
- Variants
- 5
Headline: Julian Loves Diamonds (And So Will You)
You've never seen Zodiac like this.
- Est. spend
- $678K
- Days live
- 194
- Format
- Video, 29s
Headline: Find your Zodiac Element
Excuse me. This is our best-selling collection of all time in the history of Melinda Maria.
- Est. spend
- $309K
- Days live
- 156
- Format
- Video, 18s
- Variants
- 2
Headline: Start with my Best Seller!
I've been keeping this a secret, and now I can finally reveal.
- Est. spend
- $132K
- Days live
- 154
- Format
- Video, 27s
Headline: NEW LOVE LETTERS
Formats, hooks, angles and awareness
How Melinda Maria Jewelry’s 5 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 3 | 60% | 18% |
| Problem/Benefit Opener | 1 | 20% | 30% |
| Question Opener | 1 | 20% | 15% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 3 | 60% | 45% |
| Cautionary Tale | 1 | 20% | 7% |
| Story / Case Study | 1 | 20% | 23% |
| Systematic Breakdown | 1 | 20% | 25% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Most-Aware | 2 | 40% | 9% |
| Unaware | 2 | 40% | 38% |
| Product-Aware | 1 | 20% | 6% |
Melinda Maria Jewelry in the Facebook Ad Library
The Meta Ad Library lists every ad Melinda Maria Jewelry is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Melinda Maria Jewelry” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Clothing Brand Ads on Facebook: What Apparel Winners Do.
Brands similar to Melinda Maria Jewelry
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.