The short answer
Ad Radar tracks 6 winning Meta ads from DearPerson.Co, with an estimated $13M in total spend and a median of $842K per ad. 67% are video, the most common opener is First-Person Story and the most common angle is Root Cause.
This page breaks down the DearPerson.Co Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 6 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
6
winning Meta ads
$13M
total estimated spend
$842K
median estimated spend per ad
305 days
median time live
What DearPerson.Co’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, DearPerson.Co stands out in a few ways. The median ad carries an estimated $842K in spend, about 3.8 times the board median of $223K. The opener it uses most is First-Person Story (3 of 6 tagged ads), against 18% of the board. 6 of 6 tagged ads are written for Unaware buyers, against 38% of the board. Its ads stay live longer than most: a median of 305 days, against 123 days for the board.
Top DearPerson.Co Facebook ads by estimated spend
The 5 DearPerson.Co ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Change Millions of Lives❤️
- Est. spend
- $8.3M
- Days live
- 287
- Format
- Image
- Variants
- 2
Holding on to everything that's dead and gone.
- Est. spend
- $2.1M
- Days live
- 336
- Format
- Video, 88s
Headline: Change millions of lives❤️
I'm still holding on to everything that's dead and gone.
- Est. spend
- $1M
- Days live
- 322
- Format
- Video, 134s
Headline: Change millions of lives❤️
You raise me up so I can stand on mountains.
- Est. spend
- $675K
- Days live
- 468
- Format
- Video, 26s
Headline: Up to 60% off sitewide!✨
Wear it for those in need❤️
- Est. spend
- $110K
- Days live
- 114
- Format
- Video, 183s
Formats, hooks, angles and awareness
How DearPerson.Co’s 6 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 4 | 67% | 81% |
| Image | 2 | 33% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 3 | 50% | 18% |
| Problem/Benefit Opener | 2 | 33% | 30% |
| Specific-Number Opener | 1 | 17% | 17% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Root Cause | 3 | 50% | 45% |
| Story / Case Study | 3 | 50% | 23% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 6 | 100% | 38% |
DearPerson.Co in the Facebook Ad Library
The Meta Ad Library lists every ad DearPerson.Co is running right now, but it doesn’t show spend or which ads are working. Search for the page name “DearPerson.Co” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Clothing Brand Ads on Facebook: What Apparel Winners Do.
Brands similar to DearPerson.Co
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.