The short answer
Ad Radar tracks 17 winning Meta ads from Primal Queen, with an estimated $3.8M in total spend and a median of $215K per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Story / Case Study.
This page breaks down the Primal Queen Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 17 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
17
winning Meta ads
$3.8M
total estimated spend
$215K
median estimated spend per ad
145 days
median time live
What Primal Queen’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Primal Queen stands out in a few ways. All 17 of its winning ads are video, against 81% of the board. 17 of 17 tagged ads send the click to a dedicated landing page, against 32% of the board. 4 of 8 tagged ads are written for Solution-Aware buyers, against 23% of the board. The Story / Case Study angle shows up in 2 of 4 tagged ads, against 23% of the board.
Top Primal Queen Facebook ads by estimated spend
The 6 Primal Queen ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Belly getting rounder though she hadn't changed a thing.
- Est. spend
- $572K
- Days live
- 140
- Format
- Video, 101s
Headline: Real nutrition your body understands
If you're smelling weird smells that nobody else can smell, like cigarettes and ranch, take this.
- Est. spend
- $445K
- Days live
- 198
- Format
- Video, 119s
- Variants
- 2
Headline: Real nourishment your body understands
Gonna make you want to, like, crazy.
- Est. spend
- $262K
- Days live
- 215
- Format
- Video, 75s
Headline: Try it risk-free for a year
I never thought I'd die alone, I laughed the loudest who'd have known, I traced the cord back to the wall, no wonder it was never plugged in at all, I took my time, I hurried…
- Est. spend
- $255K
- Days live
- 148
- Format
- Video, 54s
Headline: Try it risk-free for a year
Maybe it's the way you say my name.
- Est. spend
- $244K
- Days live
- 190
- Format
- Video, 143s
Headline: Get 1 month free
I'm exhausted all the time.
- Est. spend
- $229K
- Days live
- 157
- Format
- Video, 134s
Headline: Get 1 month free
Formats, hooks, angles and awareness
How Primal Queen’s 17 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 17 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 5 | 31% | 30% |
| Offer-First Opener | 3 | 19% | 10% |
| Question Opener | 3 | 19% | 15% |
| Warning/Shock Opener | 3 | 19% | 7% |
| First-Person Story | 2 | 13% | 18% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 2 | 50% | 23% |
| Cautionary Tale | 1 | 25% | 7% |
| Wrong Question | 1 | 25% | 14% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Solution-Aware | 4 | 50% | 23% |
| Most-Aware | 2 | 25% | 9% |
| Problem-Aware | 2 | 25% | 24% |
Primal Queen in the Facebook Ad Library
The Meta Ad Library lists every ad Primal Queen is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Primal Queen” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Women's Health and Menopause Ads: What's Scaling on Meta.
Brands similar to Primal Queen
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.