The short answer
Ad Radar tracks 5 winning Meta ads from Discover Weekly, with an estimated $1.6M in total spend and a median of $147K per ad. 100% are video, the most common opener is First-Person Story and the most common angle is Story / Case Study.
This page breaks down the Discover Weekly Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 5 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
5
winning Meta ads
$1.6M
total estimated spend
$147K
median estimated spend per ad
76 days
median time live
What Discover Weekly’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, Discover Weekly stands out in a few ways. 4 of 5 tagged ads send the click to a quiz, against 4% of the board. The opener it uses most is First-Person Story (4 of 5 tagged ads), against 18% of the board. All 5 of its winning ads are video, against 81% of the board. The Story / Case Study angle shows up in 3 of 5 tagged ads, against 23% of the board.
Top Discover Weekly Facebook ads by estimated spend
The 5 Discover Weekly ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
Okay, so if you're a woman over 50 and you have tried everything for whiter teeth, here's what a regular dentist won't tell you.
- Est. spend
- $846K
- Days live
- 220
- Format
- Video, 159s
Headline: SAVE UP TO 50% + FREE GIFTS 🔥
Hey Siri, what's the thing that dentists secretly use that keep their own teeth clean and white?
- Est. spend
- $411K
- Days live
- 76
- Format
- Video, 260s
Headline: GET A HUGE DISCOUNT + FREE GIFTS 🔥
That, like, gunky ring around your toothbrush?
- Est. spend
- $147K
- Days live
- 58
- Format
- Video, 313s
Headline: GET A HUGE DISCOUNT + FREE GIFTS 🔥
You know how they say that coffee makes your teeth yellow?
- Est. spend
- $89K
- Days live
- 71
- Format
- Video, 409s
Headline: HUGE DISCOUNT + FREE GIFTS 🔥
I am definitely returning this.
- Est. spend
- $86K
- Days live
- 88
- Format
- Video, 57s
Headline: HUGE DISCOUNT + FREE GIFTS 🔥
Formats, hooks, angles and awareness
How Discover Weekly’s 5 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 5 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| First-Person Story | 4 | 80% | 18% |
| Direct Callout | 1 | 20% | 1% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Story / Case Study | 3 | 60% | 23% |
| Root Cause | 2 | 40% | 45% |
| Insider / Whistleblower | 1 | 20% | 6% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 4 | 80% | 38% |
| Problem-Aware | 1 | 20% | 24% |
Discover Weekly in the Facebook Ad Library
The Meta Ad Library lists every ad Discover Weekly is running right now, but it doesn’t show spend or which ads are working. Search for the page name “Discover Weekly” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Oral Care Ads: What Toothpaste and Whitening Brands Run.
Brands similar to Discover Weekly
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.