The short answer
Ad Radar tracks 8 winning Meta ads from The Wellness Journal, with an estimated $1.4M in total spend and a median of $170K per ad. 100% are video, the most common opener is Problem/Benefit Opener and the most common angle is Cautionary Tale.
This page breaks down the The Wellness Journal Facebook ads that have passed $50K in estimated spend on the Ad Radar board: 8 winning Meta ads as of October 12, 2026. For each one you get the opening line, the format, how long it has been live and its estimated spend, plus how the brand’s mix of hooks, angles and awareness levels compares with the rest of the board.
8
winning Meta ads
$1.4M
total estimated spend
$170K
median estimated spend per ad
125 days
median time live
What The Wellness Journal’s Facebook ads do differently
Compared with the 2,443 winning ads on the board, The Wellness Journal stands out in a few ways. The Cautionary Tale angle shows up in 2 of 6 tagged ads, against 7% of the board. The opener it uses most is Problem/Benefit Opener (8 of 8 tagged ads), against 30% of the board. All 8 of its winning ads are video, against 81% of the board. 8 of 8 tagged ads are written for Unaware buyers, against 38% of the board.
Top The Wellness Journal Facebook ads by estimated spend
The 6 The Wellness Journal ads with the most estimated spend, one per opening line. The quote is the first line of the ad (the first sentence of the voiceover for videos), copied as it runs.
This is failing kidneys.
- Est. spend
- $342K
- Days live
- 64
- Format
- Video, 279s
Headline: Fix What’s Really Broken
Gabapentin costs you your energy and your mind.
- Est. spend
- $185K
- Days live
- 88
- Format
- Video, 400s
Headline: Repair what’s really damaged
Every morning, take two capsules of Amla.
- Est. spend
- $182K
- Days live
- 74
- Format
- Video, 103s
Headline: Fix what’s really broken
I've been treating high blood pressure for over 15 years.
- Est. spend
- $179K
- Days live
- 117
- Format
- Video, 336s
Headline: Feel like yourself again
Three early signs of a heart attack that most people ignore.
- Est. spend
- $160K
- Days live
- 137
- Format
- Video, 153s
Headline: Feel Like Yourself Again
What do you mean the sale ends today?
- Est. spend
- $157K
- Days live
- 136
- Format
- Video, 17s
- Variants
- 3
Headline: Fix what’s really broken
Formats, hooks, angles and awareness
How The Wellness Journal’s 8 winning ads split on four of the ten dimensions Ad Radar tags. Shares count the ads tagged on that dimension; the Board column is the share across all 2,443 winning ads.
Format
| Format | Ads | Share | Board |
|---|---|---|---|
| Video | 8 | 100% | 81% |
| Image | 0 | 0% | 19% |
Hook pattern
| Hook pattern | Ads | Share | Board |
|---|---|---|---|
| Problem/Benefit Opener | 8 | 100% | 30% |
Angle
| Angle | Ads | Share | Board |
|---|---|---|---|
| Cautionary Tale | 2 | 33% | 7% |
| Root Cause | 2 | 33% | 45% |
| Systematic Breakdown | 2 | 33% | 25% |
| Expert Based | 1 | 17% | 15% |
Awareness level
| Awareness | Ads | Share | Board |
|---|---|---|---|
| Unaware | 8 | 100% | 38% |
The Wellness Journal in the Facebook Ad Library
The Meta Ad Library lists every ad The Wellness Journal is running right now, but it doesn’t show spend or which ads are working. Search for the page name “The Wellness Journal” to see the full set; our guide on how to use the Meta Ad Library covers the filters. To put your own numbers on a competitor, see how to estimate a competitor’s ad spend, and for the rest of the category read Energy Supplement Ads, Drinks and More: Hooks and Angles from the Winners.
Brands similar to The Wellness Journal
Other brands on the board in the same niche, close in estimated spend. All brands are on the Facebook ads by brand index, and you can look up any of them in the free competitor ad spend checker.
Figures marked as estimated spend come from Ad Radar's model of engagement on public Meta Ad Library ads. They are estimates, labeled as such, and are best used to rank ads against each other. Only ads past $50K in estimated spend are counted. How the board is built.